Interpersonal trust between marketing and R&D during new product development projects

Graham R. Massey, Elias Kyriazis
  • European Journal of Marketing, September 2007, Emerald
  • DOI: 10.1108/03090560710773381

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http://dx.doi.org/10.1108/03090560710773381

The following have contributed to this page: Graham Massey