All Stories

  1. Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands

    Article • Contemporary Management Research, November 2025, Academy of Taiwan Information Systems Research

    Ana de Sousa, Ana Borges

  2. Navigating the Personalization Paradox: Pathways to Consumer Engagement Through Loyalty and Avoidance in the Digital Era

    Article • Review of Marketing Science, November 2025, De Gruyter

    Ana Borges

  3. Corporate bankruptcy prediction: re-estimating classical accounting-based models with a sample from Portugal

    Article • Central European Management Journal, October 2025, Emerald

    Ana Borges

  4. Bridging the Gap

    Article • July 2025, IGI Global

    Ana Borges

  5. Accessible tourism in urban destinations: physical and attitudinal accessibility awareness

    Article • Journal of Place Management and Development, May 2025, Emerald

    Ana Borges

  6. The Strategic Role of AI in Business Process Transformation and ESG Commitment

    Article • May 2025, Faculty of Law, University of Maribor

    Ana Borges

  7. Circular Economy in the Fashion Industry

    Article • January 2025, IGI Global

    Ana Borges

  8. Evaluation of Consumer Masstige Brand Relationship Between Generations

    Article • Review of Marketing Science, January 2025, De Gruyter

    Ana de Sousa, Ana Borges

  9. Book of Abstracts of the International Workshop Accounting and Taxation (IWAT2025)

    Article • January 2025, Fundação Consuelo Vieira da Costa

    Ana Borges

  10. The circular economy in the Portuguese consumer's perspective

    Article • Global Business and Economics Review, January 2025, Inderscience Publishers

    Ana Borges

  11. Unveiling business environment and digital entrepreneurial activity in the European tourism industry

    Article • Worldwide Hospitality and Tourism Themes, October 2024, Emerald

    Ana Borges

  12. Remote Work Dynamics

    Article • September 2024, IGI Global

    Ana Borges

  13. The role of tourism entrepreneurial ecosystems to support sales growth of European countries

    Article • Worldwide Hospitality and Tourism Themes, September 2024, Emerald

    Ana Borges

  14. Consumer awareness and the ethical footprint of fast fashion with a focus on Shein

    Article • August 2024, Vilnius Gediminas Technical University

    Ana Borges

  15. Is creativity a reality in Bulgaria cities? An empirical study in the pre-pandemic period

    Article • City Territory and Architecture, July 2024, Springer Science + Business Media

    Ana Borges

  16. Brand Experience and Brand Equity: A Review and Future Research Agenda

    Article • International Journal of Marketing Communication and New Media, June 2024, Instituto Superior de Entre Douro e Vouga

    Ana de Sousa, Ana Borges

  17. The Presence of Brands in the Metaverse

    Article • June 2024, IGI Global

    Ana Borges

  18. Does CSR committee presence, stakeholder engagement, gender equality (SDG 5) and firm value influence ESG performance reporting? An EU pre and during Covid-19 analysis

    Article • Measuring Business Excellence, June 2024, Emerald

    Ana Borges

  19. Do You Love Me, or Do You Hate Me? Bad Communication’s Effect on Low-Cost Airline Brand

    Article • Journal of Creative Communications, June 2024, SAGE Publications

    Ana Borges

  20. Brand Personality Dimensions in the Hotel Sector

    Article • June 2024, IGI Global

    Amélia Brandão, Ana Borges

  21. Do Cultural Activities and Happiness Matter to the Tourism Sector?

    Article • Economics and Culture, June 2024, De Gruyter

    Ana Borges

  22. Literacy, Resilience, and Financial Well-Being in Higher Education Students

    Article • April 2024, IGI Global

    Ana Borges

  23. Understanding masstige wine brands’ potential for consumer-brand relationships

    Article • European Business Review, April 2024, Emerald

    Ana de Sousa, Ana Borges

  24. The role of awareness of circular economy’s concept in purchase of sustainable goods and access-based and collaborative consumption – Porto case

    Article • Social Responsibility Journal, April 2024, Emerald

    Ana Borges

  25. The impact of macroeconomic factors on the European travel and leisure sector: the context of Russo–Ukrainian war

    Article • The Tourist Review, April 2024, Emerald

    Ana Borges

  26. How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality

    Article • Journal of Brand Strategy, March 2024, Henry Stewart Publications

    Ana Borges

  27. Artificial intelligence: threat or asset to academic integrity? A bibliometric analysis

    Article • Kybernetes, January 2024, Emerald

    Ana Borges

  28. Changes in the fashion industry and consumer choices in the Portuguese context: Strategic directions

    Article • Strategic Management, January 2024, Centre for Evaluation in Education and Science (CEON/CEES)

    Ana Borges

  29. Cryptocurrency use and sociodemographic characteristics in Portugal: a circular economy case

    Article • Global Business and Economics Review, January 2024, Inderscience Publishers

    Ana Borges

  30. The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company

    Article • January 2024, Springer Science + Business Media

    Ana Borges

  31. The Role of Digital Marketing in the Process of Musical Events’ Participation

    Article • January 2024, Springer Science + Business Media

    Ana Borges

  32. Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands

    Article • Journal of Brand Management, December 2023, Springer Science + Business Media

    Ana de Sousa, Ana Borges

  33. After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment

    Article • International Journal of Event and Festival Management, December 2023, Emerald

    Ana Borges

  34. The impact of digital communication on promoting an event: defining personas and strategies

    Article • November 2023, ACM (Association for Computing Machinery)

    Ana Borges

  35. Digital Leadership

    Article • October 2023, IGI Global

    Ana Borges

  36. COVID-19 vaccine hesitation and brand choice uncertainty

    Article • International Journal of Pharmaceutical and Healthcare Marketing, September 2023, Emerald

    Ana Borges

  37. Corporate social responsibility of sports clubs: what do supporters think?

    Article • Sport Business and Management An International Journal, September 2023, Emerald

    Ana Borges

  38. Green Marketing, Environmental Awareness, and Innovation as Factors for the Purchase of Green Products

    Article • September 2023, IGI Global

    Ana Borges

  39. Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

    Article • EuroMed Journal of Business, September 2023, Emerald

    Ana de Sousa, Ana Borges

  40. Resilience and Sustainable Urban Tourism: Understanding Local Communities’ Perceptions after a Crisis

    Article • Sustainability, September 2023, MDPI AG

    MÓNICA GÓMEZ SUÁREZ, Ana de Sousa, Ana Borges

  41. Managing Public Health Spending Growth: Public’s Views

    Article • Journal of Health Management, September 2023, SAGE Publications

    Ana Borges

  42. What’s on the menu? How celebrity chef brands create happiness

    Article • European Journal of Marketing, August 2023, Emerald

    Ana de Sousa, Ana Borges

  43. Setting priorities in health: The managers' perspectives versus general public

    Article • International Journal of Care Coordination, July 2023, SAGE Publications

    Ana Borges

  44. Human(oid)

    Article • June 2023, IGI Global

    Ana de Sousa, Ana Borges

  45. Consumers' Perceptions of Innovation Capacity

    Article • June 2023, IGI Global

    Ana Borges

  46. The Influence of Human Resources in the Motivation and Performance of Employees

    Article • June 2023, IGI Global

    Ana Borges

  47. Was There an Alteration on Consumers Pattern with COVID- 19 Pandemic? A Pre and Post-Pandemic Research on Consumers Behavior

    Article • International Journal of Marketing Communication and New Media, June 2023, Instituto Superior de Entre Douro e Vouga

    Ana Borges

  48. The Role of Brands in an Era of Over-Information

    Article • June 2023, IGI Global

    Ana Borges

  49. Proceedings of the International Workshop “Tourism and Hospitality Management” (IWTHM2023)

    Article • June 2023, Fundação Consuelo Vieira da Costa

    Ana Borges

  50. Prioritize Health Care in the Context of the Pandemic

    Article • May 2023, ACM (Association for Computing Machinery)

    Ana Borges

  51. THE EVOLUTION AND IMPORTANCE OF FEMALE LEADERSHIP IN THE ORGANIZATIONAL CONTEXT

    Article • May 2023, Vilnius Gediminas Technical University

    Ana Borges

  52. MICRO-ECONOMIC FACTORS OF TOURIST EXPENDITURE: THE ROLE OF ACCESSIBILITY IN THE CITY OF PORTO

    Article • May 2023, Vilnius Gediminas Technical University

    Ana Borges

  53. How have smartness cities responded to the pandemic? An empirical study

    Article • Cities, April 2023, Elsevier

    Ana Borges

  54. Do real estate investment companies profit from house price growth? Evidence from Portugal

    Article • International Perspectives on Health Equity, March 2023, Emerald

    Ana Borges

  55. Gastronomic experiences on tourists’ life satisfaction and happiness: The case of Porto

    Article • European Journal of Tourism Research, March 2023, Varna University of Management

    Ana Borges

  56. The Pandemic and the Creative Performance of Cities: An Empirical Study in Portugal

    Article • Smart Cities, February 2023, MDPI AG

    Ana Borges

  57. Influence of COVID-19 on online shopping behaviour, leisure and socialisation

    Article • Management Research The Journal of the Iberoamerican Academy of Management, January 2023, Emerald

    Ana de Sousa, Ana Borges

  58. Proceedings of the International Workshop Accounting and Taxation (IWAT2023)

    Article • January 2023, Fundação Consuelo Vieira da Costa

    Ana Borges

  59. The role of social networks for decision-making about tourism destinations

    Article • International Journal of Internet Marketing and Advertising, January 2023, Inderscience Publishers

    Ana Borges

  60. Segmentation and the Key Communication Channels to Promote a Music Festival – The NOS Primavera Sound Case Study

    Article • International Journal of Marketing Communication and New Media, December 2022, Instituto Superior de Entre Douro e Vouga

    Ana Borges

  61. How to Increase Motivation and Job Satisfaction – Empirical Case Study

    Article • Journal of Intercultural Management, December 2022, De Gruyter

    Ana Borges

  62. Complexity of Individual Choice Between the Public and Private Healthcare Sectors

    Article • October 2022, IGI Global

    Ana de Sousa, Ana Borges

  63. Exploring masstige brands' antecedents and outcomes

    Article • International Journal of Consumer Studies, September 2022, Wiley

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin, Ana de Sousa, Ana Borges

  64. What exists in academia on work stress in accounting professionals: a bibliometric analysis

    Article • Current Psychology, June 2022, Springer Science + Business Media

    Ana Borges

  65. TRAVELLING AND DISCOVERING NEW DESTINATIONS AFTER THE COVID-19’S LOCKDOWN: THE ROLE OF ROUTINES AND HABITS

    Article • ENLIGHTENING TOURISM A PATHMAKING JOURNAL, June 2022, Universidad de Huelva - UHU

    Ana Borges

  66. Cryptocurrency adoption: a systematic literature review and bibliometric analysis

    Article • EuroMed Journal of Business, May 2022, Emerald

    Ana de Sousa, Ana Borges

  67. Mass Masstige Index

    Article • March 2022, IGI Global

    Ana Borges

  68. Gastronomy, Hospitality, and the Future of the Restaurant Industry

    Article • March 2022, IGI Global

    Ana Borges

  69. COVID Crisis and the Impact on Smart Tourism, Sustainable Development and Local Communities

    Article • January 2022, Springer Science + Business Media

    Ana Borges

  70. How Important Events and Their Environmental Practices are to Visitors: The Case of Serralves em Festa!

    Article • January 2022, Atlantis Press

    Ana Borges

  71. Anxiety During the Pandemic

    Article • January 2022, IGI Global

    Ana Borges

  72. Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands

    Article • EuroMed Journal of Business, September 2021, Emerald

    Ana de Sousa, Ana Borges

  73. How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application

    Article • Administrative Sciences, September 2021, MDPI AG

    Ana Borges

  74. Emotional Intelligence Profile of Tourists and Its Impact on Tourism

    Article • Journal of Quality Assurance in Hospitality & Tourism, August 2021, Taylor & Francis

    Ana Borges

  75. Education as a key to provide the growth of entrepreneurial intentions

    Article • Education + Training, June 2021, Emerald

    Ana Borges

  76. Exploring the relationship between the length of stay and various determinants at one of the best European destinations

    Article • Tourism and Hospitality Research, May 2021, SAGE Publications

    Ana Borges

  77. Social networks in the non-profit sector: Social support practices

    Article • International Review on Public and Nonprofit Marketing, April 2021, Springer Science + Business Media

    Ana Borges

  78. Consumer Decision Making From a Beloved Brand

    Article • January 2021, IGI Global

    Ana Borges

  79. Consumer Behaviors and Perceptions Towards Luxury Brands

    Article • January 2021, IGI Global

    Ana Borges

  80. Determinants of tourist expenditure: the role of tourists' experiences in the city of Porto

    Article • International Journal of Tourism Policy, January 2021, Inderscience Publishers

    Ana Borges

  81. Healthcare professionals' attitudes concerning prioritisation decisions: a quali-quantitative analysis in Angola

    Article • Global Business and Economics Review, January 2021, Inderscience Publishers

    Ana Borges

  82. New Techniques for Brand Management in the Healthcare Sector

    Article • January 2021, IGI Global

    Ana Borges

  83. The mediating role of brand experience in a mid-sized city

    Article • International Journal of Business Excellence, January 2021, Inderscience Publishers

    Ana Borges

  84. New Luxury vs. Old Luxury

    Article • January 2021, IGI Global

    Ana Borges

  85. Building Consumer-Brand Relationship in Luxury Brand Management

    Article • January 2021, IGI Global

    Ana Borges

  86. Managing NHS money in Portugal: who decides?

    Article • International Journal of Health Governance, December 2020, Emerald

    Ana Borges

  87. The main factors that determine the intention to revisit a music festival

    Article • Journal of Policy Research in Tourism Leisure and Events, October 2020, Taylor & Francis

    Ana Borges

  88. Corporate social responsibility image and emotions for the competitiveness of tourism destinations

    Article • Journal of Place Management and Development, September 2020, Emerald

    Ana Borges

  89. Negative emotions toward a financial brand: the opposite impact on brand love

    Article • European Business Review, March 2020, Emerald

    Ana Borges

  90. Porto street stage at Rally Portugal: the determinants of the length of stay

    Article • Journal of Sport & Tourism, January 2020, Taylor & Francis

    Ana Borges

  91. THE EVALUATION OF MUNICIPAL TOURIST TAX AWARENESS: THE CASE OF THE CITY OF PORTO

    Article • Tourism and hospitality management, January 2020, University of Rijeka, Faculty of Tourism and Hospitality Management

    Ana Borges

  92. The role of intangible factors in the intention of repeating a tourist destination

    Article • International Journal of Tourism Policy, January 2020, Inderscience Publishers

    Ana Borges

  93. Holding individuals accountable for engaging in harmful health behaviours when managing scarce resources

    Article • International Journal of Health Governance, August 2019, Emerald

    Ana Borges

  94. A Scoring Index of Prioritization Factors Between Patients

    Article • The Health Care Manager, July 2019, Wolters Kluwer Health

    Ana Borges

  95. The Views of Health Care Professionals and Laypersons Concerning the Relevance of Health-Related Behaviors in Prioritizing Patients

    Article • Health Education & Behavior, June 2019, SAGE Publications

    Professor Micaela Pinho, Ana Borges

  96. Consumer perceptions of corporate social responsibility and its impact on purchasing in economic crisis

    Article • Global Business and Economics Review, January 2019, Inderscience Publishers

    Ana Borges

  97. Branding Porto: A Case Study of the ‘Essence of Wine’

    Article • December 2018, Emerald

    Ana Borges

  98. A three-country survey of public attitudes towards the use of rationing criteria to set healthcare priorities between patients

    Article • International Journal of Ethics and Systems, November 2018, Emerald

    Ana Borges

  99. Economic decisions on who to treat when resources are not enough for everyone. Evidence from a Spanish survey

    Article • Revista de Salud Pública, September 2018, Universidad Nacional de Colombia

    Ana Borges

  100. The evaluation of the perceived value of festival experiences: the case of Serralves em Festa!

    Article • International Journal of Event and Festival Management, August 2018, Emerald

    Dr. João Romão, Ana Borges

  101. CORPORATE SOCIAL RESPONSIBILITY, BRAND ENGAGEMENT AND BRAND LOVE WHEN YOU VISIT A CITY

    Article • Global Fashion Management Conference, July 2018, Global Alliance of Marketing and Management Associations

    Ana Borges

  102. TOURIST ENGAGEMENT AND THE IDENTIFICATION WITH THE BRAND OF DESTINATION: THE CASE OF (RE)VISITING THE CITY OF PORTO

    Article • Global Fashion Management Conference, July 2018, Global Alliance of Marketing and Management Associations

    Ana Borges

  103. Bedside healthcare rationing dilemmas: a survey from Croatia

    Article • International Journal of Human Rights in Healthcare, July 2018, Emerald

    Ana Borges

  104. The perception of corporate social responsibility of the city of Porto

    Article • International Journal of Tourism Cities, June 2018, Emerald

    Ana Borges

  105. Que princípios éticos devem definir o estabelecimento de prioridades entre doentes?

    Article • Revista Crítica de Ciências Sociais, September 2017, OpenEdition

    Ana Borges

  106. Do Healthcare Professionals have Different Views about Healthcare Rationing than College Students? A Mixed Methods Study in Portugal

    Article • Public Health Ethics, May 2017, Oxford University Press (OUP)

    Ana Borges

  107. Bedsides healthcare rationing dilemmas: A survey from Bulgaria and comparison with Portugal

    Article • Social Theory & Health, March 2017, Nature

    Ana Borges

  108. Willingness to pay for other individuals' healthcare expenditures

    Article • Public Health, March 2017, Elsevier

    Ana Borges

  109. Relative Importance Assigned to Health Care Rationing Principles at the Bedside

    Article • The Health Care Manager, January 2017, Wolters Kluwer Health

    Ana Borges

  110. Consumer’s love for functional brands: the Aspirin case

    Article • International Journal of Pharmaceutical and Healthcare Marketing, November 2016, Emerald

    Ana Borges

  111. Customer satisfaction and expenditure behaviour in musical festivals

    Article • Tourism Economics, July 2016, SAGE Publications

    Ana Borges

  112. Marketing Communication and Sport Tourism Application of Empathy Mapping to Spectator Football Tourism

    Article • aDResearch ESIC International Journal of Communication Research, January 2016, ESIC Business and Marketing School

    Ana Borges

  113. Bedside healthcare rationing dilemmas: a survey from Portugal

    Article • International Journal of Human Rights in Healthcare, December 2015, Emerald

    Professor Micaela Pinho, Ana Borges

  114. Corporate social responsibility and its impact in consumer decision-making

    Article • Social Responsibility Journal, October 2015, Emerald

    Ana Borges

  115. The relevance of ehealth on the transposition of the Directive 2011/24/EU

    Article • European Journal of Public Health, October 2014, Oxford University Press (OUP)

    Ana Borges

  116. Multidimensional Screening with Complementary Activities: Regulating a Monopolist with Unknown Cost and Unknown Preference for Empire Building

    Article • Games, September 2013, MDPI AG

    Ana Borges

  117. Regulating a manager whose empire-building preferences are private information

    Article • Journal of Economics, December 2012, Springer Science + Business Media

    Ana Borges

  118. The Optimal Provision of Curative Goods

    Article • Journal of Public Economic Theory, July 2011, Wiley

    Ana Borges

  119. USING COST OBSERVATION TO REGULATE A MANAGER WHO HAS A PREFERENCE FOR EMPIRE-BUILDING

    Article • Manchester School, December 2010, Wiley

    Ana Borges

  120. Why and How Did Health Economics Appear? Who Were the Main Authors? What is the Role of ITCs in its Development?

    Article • IGI Global

    Ana Borges

  121. Why and How Did Health Economics Appear? Who Were the Main Authors? What is the Role of ITCs in its Development?

    Article • IGI Global

    Ana Borges

  122. Opportunities and Threats for E-Health on an Ageing Society

    Article • IGI Global

    Ana Borges