All Stories

  1. Factors influencing fan token purchase intent in sports fandom

    Article • International Journal of Sports Marketing and Sponsorship, December 2025, Emerald

    Ana de Sousa

  2. Consumer Happiness Toward Celebrity Endorsement: Attitude Toward the Brands

    Article • Contemporary Management Research, November 2025, Academy of Taiwan Information Systems Research

    Ana de Sousa

  3. From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands

    Article • Journal of Product & Brand Management, November 2025, Emerald

    Ana de Sousa

  4. The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry

    Article • Journal of International Consumer Marketing, September 2025, Taylor & Francis

    Ana de Sousa

  5. The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs

    Article • Journal of Consumer Behaviour, August 2025, Wiley

    Ana de Sousa

  6. Perceived freshness and the intention to repurchase fresh food products online

    Article • EuroMed Journal of Business, April 2025, Emerald

    Ana de Sousa

  7. Mindfulness as a mediating mechanism between health importance and positive mental well-being

    Article • International Journal of Pharmaceutical and Healthcare Marketing, January 2025, Emerald

    Ana de Sousa

  8. Evaluation of Consumer Masstige Brand Relationship Between Generations

    Article • Review of Marketing Science, January 2025, De Gruyter

    Ana de Sousa

  9. The Effect of Authenticity Perceptions of Architectural Heritage on the Intention to Visit Cities

    Article • January 2025, Springer Science + Business Media

    Ana de Sousa

  10. World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value

    Article • Journal of Cultural Heritage Management and Sustainable Development, August 2024, Emerald

    Ana de Sousa

  11. Brand Experience and Brand Equity: A Review and Future Research Agenda

    Article • International Journal of Marketing Communication and New Media, June 2024, Instituto Superior de Entre Douro e Vouga

    Ana de Sousa

  12. Understanding masstige wine brands’ potential for consumer-brand relationships

    Article • European Business Review, April 2024, Emerald

    Ana de Sousa

  13. Consumers' attitudes on downscale extensions of a luxury automotive brand

    Article • EuroMed Journal of Business, January 2024, Emerald

    Ana de Sousa

  14. Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands

    Article • Journal of Brand Management, December 2023, Springer Science + Business Media

    Ana de Sousa

  15. Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes

    Article • EuroMed Journal of Business, September 2023, Emerald

    Ana de Sousa

  16. Resilience and Sustainable Urban Tourism: Understanding Local Communities’ Perceptions after a Crisis

    Article • Sustainability, September 2023, MDPI AG

    MÓNICA GÓMEZ SUÁREZ, Ana de Sousa

  17. What’s on the menu? How celebrity chef brands create happiness

    Article • European Journal of Marketing, August 2023, Emerald

    Ana de Sousa

  18. Human(oid)

    Article • June 2023, IGI Global

    Ana de Sousa

  19. The Importance of Cultural Heritage in the Promotion of a Nation's Brand

    Article • June 2023, IGI Global

    Ana de Sousa

  20. Influence of COVID-19 on online shopping behaviour, leisure and socialisation

    Article • Management Research The Journal of the Iberoamerican Academy of Management, January 2023, Emerald

    Ana de Sousa

  21. Complexity of Individual Choice Between the Public and Private Healthcare Sectors

    Article • October 2022, IGI Global

    Ana de Sousa

  22. Exploring masstige brands' antecedents and outcomes

    Article • International Journal of Consumer Studies, September 2022, Wiley

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin, Ana de Sousa

  23. Cryptocurrency adoption: a systematic literature review and bibliometric analysis

    Article • EuroMed Journal of Business, May 2022, Emerald

    Ana de Sousa

  24. Cultural heritage and nation branding – multi stakeholder perspectives from Portugal

    Article • Journal of Tourism and Cultural Change, January 2022, Taylor & Francis

    Ana de Sousa

  25. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality

    Article • January 2022, IGI Global

    Ana de Sousa

  26. Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands

    Article • EuroMed Journal of Business, September 2021, Emerald

    Ana de Sousa

  27. A citation and co-citation bibliometric analysis of omnichannel marketing research

    Article • Management Review Quarterly, April 2021, Springer Science + Business Media

    Ana de Sousa

  28. Cosmopolitanism and the Mediating Effect of Country Image on Consumers’ Purchase, Visit and Investment Intentions

    Article • Journal of Asian Finance Economics and Business, November 2019, Korea Distribution Science Association

    Ana de Sousa

  29. An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer’s Purchase and Visit Intentions

    Article • Journal of Asian Finance Economics and Business, August 2018, Korea Distribution Science Association

    Ana de Sousa

  30. Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition

    Article • International Journal of Business and Globalisation, January 2018, Inderscience Publishers

    Ana de Sousa