Consumer’s love for functional brands: the Aspirin case

Ana Pinto Borges, Cláudia Cardoso, Paula Rodrigues
  • International Journal of Pharmaceutical and Healthcare Marketing, November 2016, Emerald
  • DOI: 10.1108/ijphm-07-2016-0035

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http://dx.doi.org/10.1108/ijphm-07-2016-0035

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