All Stories

  1. International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs

    Article • Journal of Marketing for HIGHER EDUCATION, October 2017, Taylor & Francis

    Professor muhammad mohsin butt

  2. MNCs and religious influences in global markets: drivers of consumer-based halal brand equity

    Article • International Marketing Review, October 2017, Emerald

    Professor muhammad mohsin butt

  3. Product standardisation in the food service industry: post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food

    Article • Journal of Strategic Marketing, October 2017, Taylor & Francis

    Professor muhammad mohsin butt

  4. Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms

    Article • Journal of Strategic Marketing, April 2017, Taylor & Francis

    Professor muhammad mohsin butt

  5. The Effects of Employee Commitment in Transnational Higher Education: The Case of International Branch Campuses

    Article • Journal of Studies in International Education, February 2017, SAGE Publications

    Professor muhammad mohsin butt

  6. Advances in Islamic Finance, Marketing, and Management

    Article • December 2016, Emerald

    Professor muhammad mohsin butt

  7. Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach

    Article • Business Strategy and the Environment, September 2016, Wiley

    MISS SAADIA MUSHTAQ, Professor muhammad mohsin butt

  8. Consumers’ behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling

    Article • European Journal of Marketing, February 2016, Emerald

    Professor muhammad mohsin butt

  9. Country of origin and country of service delivery effects in transnational higher education: a comparison of international branch campuses from developed and developing nations

    Article • Journal of Marketing for HIGHER EDUCATION, January 2016, Taylor & Francis

    Professor muhammad mohsin butt

  10. The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education

    Article • Studies in Higher Education, April 2015, Taylor & Francis

    Professor muhammad mohsin butt

  11. Antecedents of Green Brand Equity: An Integrated Approach

    Article • Journal of Business Ethics, April 2013, Springer Science + Business Media

    Professor muhammad mohsin butt

  12. How service quality influences brand equity

    Article • The International Journal of Bank Marketing, February 2013, Emerald

    Professor muhammad mohsin butt

  13. Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context

    Article • The International Journal of Bank Marketing, January 2013, Emerald

    Professor muhammad mohsin butt, Muhammad Aftab

  14. A critical model of brand experience consequences

    Article • Asia Pacific Journal of Marketing and Logistics, January 2013, Emerald

    Professor muhammad mohsin butt, Dr Amjad Shamim

  15. Muslim attitude towards halal products

    Article • Journal of Islamic Marketing, June 2012, Emerald

    Professor muhammad mohsin butt, ARSHIA MUKHTAR

  16. Can after sale service generate brand equity?

    Article • Marketing Intelligence & Planning, May 2012, Emerald

    Professor muhammad mohsin butt

  17. Measuring the e-service quality of Pakistani banks

    Article • International Journal of Economics and Business Research, January 2012, Inderscience Publishers

    Professor muhammad mohsin butt, Ernest Cyril de Run

  18. Do Target and Non-Target Ethnic Group Adolescents Process Advertisements Differently?

    Article • Australasian Marketing Journal, May 2011, SAGE Publications

    Professor muhammad mohsin butt, Ernest Cyril de Run

  19. Private healthcare quality: applying a SERVQUAL model

    Article • International Journal of Health Care Quality Assurance, September 2010, Emerald

    Professor muhammad mohsin butt, Ernest Cyril de Run

  20. Ethnic advertising: adolescents' attitudes towards target and non‐target advertisements

    Article • Young Consumers Insight and Ideas for Responsible Marketers, August 2010, Emerald

    Professor muhammad mohsin butt, Ernest Cyril de Run

  21. Attitudes towards offensive advertising: Malaysian Muslims' views

    Article • Journal of Islamic Marketing, March 2010, Emerald

    Professor muhammad mohsin butt, Ernest Cyril de Run