All Stories

  1. Intellectual property extensions in entertainment services: Marvel and DC comics
  2. WAR: What Else Is It Good For? A Comparison of Maximum Difference Scaling, Adaptive Choice-based Conjoint, Constant Sum Scaling and Wallet Allocation Rule Utilities
  3. The interplay of customer experience and commitment
  4. Linking satisfaction to credit card decisions: an application of the Wallet Allocation Rule
  5. Customer Satisfaction and Double Jeopardy
  6. An examination of relative satisfaction and share of wallet
  7. Perceptions are relative
  8. The cumulative effect of satisfaction with discrete transactions on share of wallet