The cumulative effect of satisfaction with discrete transactions on share of wallet

Timothy L. Keiningham, Lerzan Aksoy, Edward C. Malthouse, Bart Lariviere, Alexander Buoye
  • Journal of Service Management, June 2014, Emerald
  • DOI: 10.1108/josm-08-2012-0163

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http://dx.doi.org/10.1108/josm-08-2012-0163

The following have contributed to this page: Lerzan Aksoy and Dr Alexander J Buoye