Linking satisfaction to credit card decisions: an application of the Wallet Allocation Rule

Lerzan Aksoy, Timothy L. Keiningham, Alexander Buoye, Joan Ball
  • The International Journal of Bank Marketing, April 2017, Emerald
  • DOI: 10.1108/ijbm-02-2016-0019

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http://dx.doi.org/10.1108/ijbm-02-2016-0019

The following have contributed to this page: Lerzan Aksoy and Dr Alexander J Buoye