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CinemaScore and Rotten Tomatoes ratings of Marvel and DC films demonstrate a statistically significant, but non-linear relationship with sales of Marvel and DC comic books in the direct market.

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This page is a summary of: Intellectual property extensions in entertainment services: Marvel and DC comics, Journal of Services Marketing, February 2020, Emerald,
DOI: 10.1108/jsm-06-2019-0224.
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