Professor Arch G Woodside
Current affiliation: Boston College
Subject: Business & Management
Primary location: United States
A strategic supply chain approach: consortium marketing in the Italian leatherwear industry
Published in:Marketing Intelligence & Planning
Publication date:2012-10-19
Brand Choice
Published in:Not available
Publication date:2005-01-01
Corporate brand‐rapture theory: antecedents, processes, and consequences
Published in:Marketing Intelligence & Planning
Publication date:2013-07-26
Executive learning through case discussion
Published in:Management Decision
Publication date:2014-10-14
Applying complexity theory to solve hospitality contrarian case conundrums
Published in:International Journal of Contemporary Hospitality Management
Publication date:2015-05-11Illuminating happy-low and unhappy-high performing frontline service employees
Structure and process modeling of seemingly unstructured leisure‐travel decisions and behavior
Published in:International Journal of Contemporary Hospitality Management
Publication date:2012-08-17
Heuristics-in-use in industrial interfirm-collaborating clusters
Published in:Journal of Business and Industrial Marketing
Publication date:2015-05-01