What is it about?

Given that the definition of culture refers to the complex whole of the beliefs, values, attitudes, and behaviors of a group, society, or nation, the present study is one of the first that examines cultures’ consequences on need motivations, entrepreneurship activities, quality-of-life, and corruption. Separate cultural value configurations indicate high (as well as low) entrepreneur behavior. A few national government policies and reforms are effective in supporting entrepreneurship and innovation development. Nations with high entrepreneurship behavior have high QOL consistently. Nations high in ethical behavior are high in quality-of-life. Though low religiosity does not guarantee high ethical behavior, high religiosity consistently indicates nations high in corruption.

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Why is it important?

This study provides accurate case-based predictive models that help explain the nations in the four corners of high-low ethical behavior IEB) and high-low quality of life (QOL)--no nations are in the 3rd corner (high EB and low QOL). This study goes where Schwartz as well as Hofstede have never gone--studying cultures' consequences of cultures as complex wholes. The study shows the benefits of case-based outcome modeling--useful to know now that variable directional relationship (VDR) modeling (e.g., MRA/SEM) has been discredited.

Perspectives

This study shows that achieving high ethical behavior is very much worth the effort. In 2016 a Democrat presidential candidate, Bernie Sanders said, "Look to Denmark." His point was that Denmark presents one national mix of culture, policies, and laws that achieve high QOL. It's possible to have high QOL with low EB (e.g., Spain and USA). Not in the study, national happiness (H) but high H does appear to follow from high EB and high QOL. Denmark surveys as #1 in happiness.

Professor Arch G Woodside
Boston College

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This page is a summary of: Consequences of national cultures and motivations on entrepreneurship, innovation, ethical behavior, and quality-of-life, Journal of Business and Industrial Marketing, September 2019, Emerald,
DOI: 10.1108/jbim-10-2018-0290.
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