All Stories

  1. Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid

    Article • Journal of Global Fashion Marketing, March 2019, Taylor & Francis

    Professor Arch G Woodside, Monica Fine

  2. Prosumer motivations for electronic word-of-mouth communication behaviors

    Article • Journal of Hospitality and Tourism Technology, June 2017, Emerald

    Monica Fine

  3. Marketing spending and aftermarket performance of IPO firms

    Article • Marketing Intelligence & Planning, June 2017, Emerald

    Monica Fine