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Blood, urine, bones, intestines, eyes, and feathers are frequently viewed as waste outputs of poulty product manufacturing. This study applies system dynamics designs to show how wastes in the poulty industry are convertible into marketable profitable products. Complexity in poultry manufacturing and industrial marketing is not intractable if compount product solutions are built into operations and sustainability objectives are adopted in multiple supply chains.

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This page is a summary of: Environmental sustainability through designing reverse logistical loops: case research of poultry supply chains using system dynamics, Journal of Business and Industrial Marketing, August 2021, Emerald,
DOI: 10.1108/jbim-02-2021-0119.
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