A strategic supply chain approach: consortium marketing in the Italian leatherwear industry

Simone Guercini, Arch G. Woodside
  • Marketing Intelligence & Planning, October 2012, Emerald
  • DOI: 10.1108/02634501211273814

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http://dx.doi.org/10.1108/02634501211273814

The following have contributed to this page: Simone Guercini and Professor Arch G Woodside