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All Stories

  1. Investigating the impact of usage factors on satisfaction and intention to use e-resources

    Article • Performance Measurement and Metrics, December 2022, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  2. Prioritizing the Components of Online Environment to Assess Customer Experience

    Article • International Journal of E-Business Research, April 2021, IGI Global

    Dr. Vinod Kumar, Dr. Vandana Mehta

  3. Enhancing Public Engagement for Green Diwali

    Article • International Journal of Social Ecology and Sustainable Development, October 2020, IGI Global

    Dr. Vinod Kumar, Dr. Vandana Mehta

  4. Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

    Article • FIIB Business Review, May 2020, SAGE Publications

    Dr. Vinod Kumar, Dr. Vandana Mehta

  5. Usage pattern of e-resources among management students in Nagpur, Maharashtra (India)

    Article • The Electronic Library, September 2018, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  6. Mom I want it: impact of anthropomorphism on pester power among children

    Article • International Journal of Business Innovation and Research, January 2018, Inderscience Publishers

    Dr. Vinod Kumar, Dr. Vandana Mehta

  7. Aquaguard-on-the-Go: Purified Water Anywhere Anytime

    Article • South Asian Journal of Business and Management Cases, May 2017, SAGE Publications

    Dr. Vinod Kumar, Dr. Vandana Mehta

  8. Factors affecting usage of e-resources: scale development and validation

    Article • Aslib Journal of Information Management, January 2017, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  9. Future Group’s new move: Big Bazaar Direct

    Article • Emerald Emerging Markets Case Studies, June 2016, Emerald

    Dr. Vinod Kumar, Dr. Vandana Mehta

  10. Direct and Indirect Influence of Interpersonal and Environmental Agents on Materialism in Children

    Article • Psychological Studies, November 2015, Springer Science + Business Media

    Dr. Vandana Mehta

  11. A Review on Impact of Socialization Agents in Breeding Consumerism among Children

    Article • Global Business Review, September 2015, SAGE Publications

    Dr. Vandana Mehta

  12. A Review on the Role of Media in Increasing Materialism among Children

    Article • Procedia - Social and Behavioral Sciences, May 2014, Elsevier

    Dr. Vandana Mehta