All Stories

  1. The new frontier of customer understanding: Financial satisfaction and AutoML in banking
  2. Machine learning insights into recommendation intention: evidence from the fitness industry
  3. Editorial: 38–4 and future special issues on inclusive entrepreneurship and on small and medium-sized enterprises: talent, entrepreneurship and competitiveness in Latin America
  4. Editorial: 38–3 and future special issue on inclusive entrepreneurship: a way forward to overcome marginalization among Latin American entrepreneurs
  5. Streaming alternative sports formats through social media and their influence on sponsorship: Chilean perspective
  6. Editorial: 38–1 2025: summary of published articles and future special issues on qualitative accounting, artificial intelligence and PLS-SEM
  7. Investigating Triggers and Strategies for Reducing Online Racism in Sport Events: A Discourse Analysis
  8. Voltage variations: Unraveling electric vehicle appeal in urban vs. rural areas
  9. Editorial 37–4 2024: Summary of articles and future special issues about artificial intelligence and about PLS-SEM
  10. Correction: Sponsorship effectiveness on betting intention-unobserved segmentation
  11. Effectiveness of signaling a firm family identity to jobseekers: proactiveness and innovativeness profile of the applicant
  12. Sponsorship effectiveness on betting intention-unobserved segmentation
  13. Editorial 37-3 2024: Summary of articles and future special issues about qualitative accounting, artificial intelligence and about PLS-SEM
  14. Which one is your team? Supraordinate identity around the classic match
  15. Graduating college students apply here: Communicating family firm ownership and firm size
  16. Tourscape role in tourist destination sustainability: A path towards revisit
  17. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
  18. Effectiveness of sponsorship type, sport team identification, team support and congruence
  19. Self-reported and electroencephalogram responses to evaluate sponsorship congruence efficacy.
  20. How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
  21. The effect of articulation in sports posters on betting behavior
  22. Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses
  23. Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform
  24. Modelling the structure of the sports management research field using the bertopic approach
  25. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
  26. Teamwork competency scale (TCS) from the individual perspective in university students
  27. Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans
  28. Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home
  29. Transmission of family identity and consumer response: do consumers recognize family firms?
  30. Green hotel patronage intention through biospheric values
  31. How much do network support and managerial skills affect women’s entrepreneurial success? The overlooked role of country economic development
  32. Alcohol versus sponsorship: effectiveness in sports posters
  33. Fuzzy metatopics predicting prices of Airbnb accommodations
  34. Towards a Cooperative Learning Environment in Universities through In-Service Training
  35. Barriers to innovation and willingness to innovate in the food sector: the case of Chile
  36. Exploring gender-based influences on key features of Airbnb accommodations
  37. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain
  38. Editorial: The Management of Emotions in Sports Organizations
  39. The effect of articulated sports sponsorship on recall and visual attention to the brand
  40. Emotions and Sport Management: A Bibliometric Overview
  41. Social impact of a participative small-scale sporting event
  42. The effect of quality and leverage on the image transfer model: the moderating role of involvement
  43. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis
  44. Determinants of Mobile Banking Users’ Loyalty
  45. Amateur Runners’ Commitment: An Analysis of Sociodemographic and Sports Habit Profiles
  46. Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance
  47. The effectiveness of advertising alcohol products in sports sponsorship
  48. Management, marketing and economy in sports organizations
  49. Facebook commerce usage intention: a symmetric and asymmetric approach
  50. Challenges and trends in management for Ibero-America
  51. The relationship between factors that contribute to support and future intentions in relation to a major sporting event
  52. Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation
  53. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising
  54. Entrepreneurship and risk-taking in a post-disaster scenario
  55. The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
  56. Family firms’ identity communication and consumers’ product involvement impact on consumer response
  57. Key Determinants on Non-Governmental Organization’s Financial Sustainability: A Case Study that Examines 2018 FIFA Foundation Social Festival Selected Participants
  58. Nutrition Labeling Schemes and the Time and Effort of Consumer Processing
  59. The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions
  60. Brand image transfer from team to sponsor: how effective is it to sponsor a football team with little success
  61. CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS
  62. Sponsorship image transfer theory in virtual brand communities
  63. Congruence and placement in sponsorship: An eye-tracking application
  64. Mall Connection
  65. Assessing the effectiveness of sponsorship messaging
  66. Engagement in sports virtual brand communities
  67. Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
  68. Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
  69. The Influence of Image Valence on the Attention Paid to Charity Advertising
  70. Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction
  71. Factors that determine the adoption of Facebook commerce: The moderating effect of age
  72. Applying Neuroscience to Business Practice
  73. Unobserved heterogeneity and the importance of customer loyalty in mobile banking
  74. Influence of the Virtual Brand Community in Sports Sponsorship
  75. THE IDENTIFICATION OF FACTORS IN THE TEAMWORK COMPETENCES DEVELOPMENT OF UNIVERSITY STUDENTS
  76. Involvement and Image Transfer in Sports Sponsorship
  77. AMERICAN AND EUROPEAN EDUCATIONAL SYSTEMS
  78. Rendimiento Académico en Estudiantes de Ingeniería Comercial: Modelo por Competencias y Factores de Influencia
  79. The Effect of Congruence on the Attention and Sponsorship Processing: An Application of Neuromarketing by Electroencephalogram
  80. Scale of spectators’ motivations at soccer events
  81. Strategies in Sports Marketing
  82. Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach
  83. An Attendance Behavior Model At Sports Events: Comparison and Constrast of Two Models
  84. The Mediator of Disconfirmation on Satisfaction and Consumer Intentions
  85. Sport Marketing