All Stories

  1. Indigenous cultural identity transmission, authenticity perception, and consumer response on touristic family hotel websites
  2. Perceived Cognitive Effort and Judgment under Uncertainty: A Cognitive Perspective on Opportunity Evaluation
  3. EDITORIAL 39-2 2026: Current contributions
  4. Machine learning prediction of customer satisfaction in fitness centres
  5. TikTok as a tool for high education
  6. Teaching through a pandemic: predicting burnout and health problems through psychosocial risks in Chilean non-university educators
  7. What makes winter Olympic mascots memorable? A topic modeling analysis
  8. The new frontier of customer understanding: Financial satisfaction and AutoML in banking
  9. Machine learning insights into recommendation intention: evidence from the fitness industry
  10. Editorial: 38–4 and future special issues on inclusive entrepreneurship and on small and medium-sized enterprises: talent, entrepreneurship and competitiveness in Latin America
  11. Editorial: 38–3 and future special issue on inclusive entrepreneurship: a way forward to overcome marginalization among Latin American entrepreneurs
  12. Streaming alternative sports formats through social media and their influence on sponsorship: Chilean perspective
  13. Editorial: 38–1 2025: summary of published articles and future special issues on qualitative accounting, artificial intelligence and PLS-SEM
  14. Investigating Triggers and Strategies for Reducing Online Racism in Sport Events: A Discourse Analysis
  15. Voltage variations: Unraveling electric vehicle appeal in urban vs. rural areas
  16. Editorial 37–4 2024: Summary of articles and future special issues about artificial intelligence and about PLS-SEM
  17. Correction: Sponsorship effectiveness on betting intention-unobserved segmentation
  18. Effectiveness of signaling a firm family identity to jobseekers: proactiveness and innovativeness profile of the applicant
  19. Sponsorship effectiveness on betting intention-unobserved segmentation
  20. Editorial 37-3 2024: Summary of articles and future special issues about qualitative accounting, artificial intelligence and about PLS-SEM
  21. Which one is your team? Supraordinate identity around the classic match
  22. Graduating college students apply here: Communicating family firm ownership and firm size
  23. Tourscape role in tourist destination sustainability: A path towards revisit
  24. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles
  25. Effectiveness of sponsorship type, sport team identification, team support and congruence
  26. Self-reported and electroencephalogram responses to evaluate sponsorship congruence efficacy.
  27. How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach
  28. The effect of articulation in sports posters on betting behavior
  29. Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses
  30. Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform
  31. Modelling the structure of the sports management research field using the bertopic approach
  32. Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
  33. Teamwork competency scale (TCS) from the individual perspective in university students
  34. Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans
  35. Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home
  36. Transmission of family identity and consumer response: do consumers recognize family firms?
  37. Green hotel patronage intention through biospheric values
  38. How much do network support and managerial skills affect women’s entrepreneurial success? The overlooked role of country economic development
  39. Alcohol versus sponsorship: effectiveness in sports posters
  40. Fuzzy metatopics predicting prices of Airbnb accommodations
  41. Towards a Cooperative Learning Environment in Universities through In-Service Training
  42. Barriers to innovation and willingness to innovate in the food sector: the case of Chile
  43. Exploring gender-based influences on key features of Airbnb accommodations
  44. Should a family firm communicate their family identity and country of origin? A cross-cultural study from Chile and Spain
  45. Editorial: The Management of Emotions in Sports Organizations
  46. The effect of articulated sports sponsorship on recall and visual attention to the brand
  47. Emotions and Sport Management: A Bibliometric Overview
  48. Social impact of a participative small-scale sporting event
  49. The effect of quality and leverage on the image transfer model: the moderating role of involvement
  50. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis
  51. Determinants of Mobile Banking Users’ Loyalty
  52. Amateur Runners’ Commitment: An Analysis of Sociodemographic and Sports Habit Profiles
  53. Impact of lifestyle oriented-motivation and corporate social responsibility on multiadventure sports firms´ performance
  54. The effectiveness of advertising alcohol products in sports sponsorship
  55. Management, marketing and economy in sports organizations
  56. Facebook commerce usage intention: a symmetric and asymmetric approach
  57. Challenges and trends in management for Ibero-America
  58. The relationship between factors that contribute to support and future intentions in relation to a major sporting event
  59. Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation
  60. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising
  61. Entrepreneurship and risk-taking in a post-disaster scenario
  62. The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
  63. Family firms’ identity communication and consumers’ product involvement impact on consumer response
  64. Key Determinants on Non-Governmental Organization’s Financial Sustainability: A Case Study that Examines 2018 FIFA Foundation Social Festival Selected Participants
  65. Nutrition Labeling Schemes and the Time and Effort of Consumer Processing
  66. The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions
  67. Brand image transfer from team to sponsor: how effective is it to sponsor a football team with little success
  68. CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS
  69. Sponsorship image transfer theory in virtual brand communities
  70. Congruence and placement in sponsorship: An eye-tracking application
  71. Mall Connection
  72. Assessing the effectiveness of sponsorship messaging
  73. Engagement in sports virtual brand communities
  74. Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
  75. Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
  76. The Influence of Image Valence on the Attention Paid to Charity Advertising
  77. Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction
  78. Factors that determine the adoption of Facebook commerce: The moderating effect of age
  79. Applying Neuroscience to Business Practice
  80. Unobserved heterogeneity and the importance of customer loyalty in mobile banking
  81. Influence of the Virtual Brand Community in Sports Sponsorship
  82. THE IDENTIFICATION OF FACTORS IN THE TEAMWORK COMPETENCES DEVELOPMENT OF UNIVERSITY STUDENTS
  83. Involvement and Image Transfer in Sports Sponsorship
  84. AMERICAN AND EUROPEAN EDUCATIONAL SYSTEMS
  85. Rendimiento Académico en Estudiantes de Ingeniería Comercial: Modelo por Competencias y Factores de Influencia
  86. The Effect of Congruence on the Attention and Sponsorship Processing: An Application of Neuromarketing by Electroencephalogram
  87. Scale of spectators’ motivations at soccer events
  88. Strategies in Sports Marketing
  89. Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach
  90. An Attendance Behavior Model At Sports Events: Comparison and Constrast of Two Models
  91. The Mediator of Disconfirmation on Satisfaction and Consumer Intentions
  92. Sport Marketing