Sponsorship image transfer theory in virtual brand communities

Manuel Alonso Dos Santos, Francisco Rejón Guardia, Ferran Calabuig Moreno
  • Industrial Management & Data Systems, July 2018, Emerald
  • DOI: 10.1108/imds-08-2017-0349

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The following have contributed to this page: Dr Ferran Calabuig-Moreno and Manuel Alonso Dos Santos