Assessing the effectiveness of sponsorship messaging

Manuel Alonso Dos Santos, Ferran Calabuig Moreno
  • International Journal of Sports Marketing and Sponsorship, February 2018, Emerald
  • DOI: 10.1108/ijsms-09-2016-0067

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http://dx.doi.org/10.1108/ijsms-09-2016-0067

The following have contributed to this page: Dr Ferran Calabuig-Moreno and Manuel Alonso Dos Santos