All Stories

  1. A taste of rural: Exploring the uncaptured value of tourism in Basilicata

    Article • Tourism Management, April 2025, Elsevier

    Prof. Dr. Ralf Wagner

  2. Rendering Frankenstein's monsters? The emergence and impacts of human digital twins

    Article • Digital Twins and Applications, September 2024, the Institution of Engineering and Technology (the IET)

    Prof. Dr. Ralf Wagner

  3. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

    Article • Sustainable Development, February 2024, Wiley

    Prof. Dr. Ralf Wagner

  4. A Quantitative Analysis of the Factors Affecting Citizens’ Intention to Adopt Smart Mobility Services

    Article • January 2024, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  5. Digital Twins’ and Gamers’ Self-Perceptions: A Fashion Perspective

    Article • January 2024, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  6. Recycling innovation in European circular networks: the case of multinational electrical manufacturing companies

    Article • October 2023, Institute of Electrical & Electronics Engineers (IEEE)

    Prof. Dr. Ralf Wagner

  7. Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers

    Article • Asia-Pacific Journal of Business Administration, August 2023, Emerald

    Prof. Dr. Ralf Wagner

  8. THE DARK VS. THE BRIGHT SIDE OF STUDENTS’ SOCIAL MEDIA ENGAGEMENT

    Article • Global Fashion Management Conference, July 2023, Global Alliance of Marketing and Management Associations

    Prof. Dr. Ralf Wagner

  9. MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES

    Article • Global Fashion Management Conference, July 2023, Global Alliance of Marketing and Management Associations

    Prof. Dr. Ralf Wagner

  10. Between Involvement and Profit: Value (Un-)Captured by a Born-Social Start-Up

    Article • Journal of Social Entrepreneurship, April 2023, Taylor & Francis

    Prof. Dr. Ralf Wagner

  11. The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency

    Article • Online Review, April 2023, Emerald

    Samir Baidoun, Prof. Dr. Ralf Wagner

  12. Consumers' body image expressions: Reflection of a Snow White or an Evil Queen

    Article • Frontiers in Psychology, March 2023, Frontiers

    Prof. Dr. Ralf Wagner

  13. Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm

    Article • Operations Research Forum, March 2023, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  14. Efficacy of supply chain relationships – differences in performance appraisals between buyers and suppliers

    Article • Operations Management Research, February 2023, Springer Science + Business Media

    Professor Stefan Seuring, Prof. Dr. Ralf Wagner

  15. Digital solutions for bespoke apparel achieving mass customization in as service business models

    Article • Industria Textila, February 2023, The National Research and Development Institute for Textiles and Leather

    Prof. Dr. Ralf Wagner

  16. Empirical Validation of the 10-Times Rule for SEM

    Article • January 2023, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  17. Indian wine tourism: new landscape of international spillovers

    Article • Journal of Asia Business Studies, December 2022, Emerald

    Prof. Dr. Ralf Wagner

  18. Sustainable value in the fashion industry: A case study of value construction/destruction using digital twins

    Article • Sustainable Development, December 2022, Wiley

    Prof. Dr. Ralf Wagner

  19. Challenging the linearity assumption of intra-brand image confusion

    Article • Journal of Marketing Analytics, December 2022, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  20. Extended Reality in Marketing—A Multiple Case Study on Internet of Things Platforms

    Article • Information, May 2022, MDPI AG

    Prof. Dr. Ralf Wagner

  21. Virtual Reality Experience of Mega Sports Events: A Technology Acceptance Study

    Article • Journal of theoretical and applied electronic commerce research, May 2022, MDPI AG

    Prof. Dr. Ralf Wagner

  22. CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY

    Article • Revista Direitos Culturais, May 2022, Universidade Regional Integrada do Alto U​ruguai e das Missoes

    Prof. Dr. Ralf Wagner

  23. Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping

    Article • Management Dynamics in the Knowledge Economy, March 2022, De Gruyter

    Prof. Dr. Ralf Wagner

  24. When marketing discourages consumption: demarketing of single-use plastics for city tourism in Ottawa, Canada

    Article • Journal of Ecotourism, February 2022, Taylor & Francis

    Dr. Myriam Ertz, Prof. Dr. Ralf Wagner

  25. Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory

    Article • Information Systems Frontiers, January 2022, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  26. Negotiation Power and the Impact of Gender Differences

    Article • Businesses, December 2021, MDPI AG

    Prof. Dr. Ralf Wagner

  27. Intuitive and Deliberative Decision-Making in Negotiations

    Article • Management Dynamics in the Knowledge Economy, September 2021, De Gruyter

    Prof. Dr. Ralf Wagner

  28. Online Shopping Therapy: If You Want to Be Happy, Shop around

    Article • Journal of International Consumer Marketing, August 2021, Taylor & Francis

    Prof. Dr. Ralf Wagner

  29. Challenges in Solid Waste Management: Insights Into the Disposal Behavior of Suburban Consumers in Guatemala City

    Article • Frontiers in Sustainable Cities, July 2021, Frontiers

    Prof. Dr. Ralf Wagner

  30. Urban and Rural Sustainability: Divergent Concepts and Their Consequences for Marketing

    Article • Frontiers in Sustainability, July 2021, Frontiers

    Prof. Dr. Ralf Wagner

  31. Investment Decisions with Endogeneity: A Dirichlet Tree Analysis

    Article • Journal of Risk and Financial Management, July 2021, MDPI AG

    Prof. Dr. Ralf Wagner

  32. Co-creating service value in the digital age

    Article • Journal of Business and Industrial Marketing, June 2021, Emerald

    Prof. Dr. Christine Falkenreck, Prof. Dr. Ralf Wagner

  33. The bidirectionality of buying behavior and risk perception: an exploratory study

    Article • The International Review of Retail Distribution and Consumer Research, June 2021, Taylor & Francis

    Prof. Dr. Ralf Wagner

  34. Antecedents of daily disposal routines in the Gaza Strip refugee camps

    Article • Resources Conservation and Recycling, May 2021, Elsevier

    Prof. Dr. Ralf Wagner

  35. Intra-brand image confusion: effects of assortment width on brand image perception

    Article • Journal of Brand Management, April 2021, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  36. Leveraging learning with gamification: An experimental case study with bank managers

    Article • Computers in Human Behavior Reports, January 2021, Elsevier

    Prof. Dr. Ralf Wagner

  37. India’s new-found love for wine tourism: a decanter of expectations and change

    Article • International Journal of Wine Business Research, November 2020, Emerald

    Prof. Dr. Ralf Wagner

  38. Personal and organizational level relationships in relational exchanges in supply chains – a bottom-up model

    Article • Supply Chain Management An International Journal, October 2020, Emerald

    Professor Stefan Seuring, Prof. Dr. Ralf Wagner

  39. Evaluating supply chain constructs in the base of the pyramid environment

    Article • Journal of Cleaner Production, October 2020, Elsevier

    Professor Stefan Seuring, Prof. Dr. Ralf Wagner

  40. Reviewing interfirm relationship quality from a supply chain management perspective

    Article • Management Review Quarterly, September 2020, Springer Science + Business Media

    Professor Stefan Seuring, Prof. Dr. Ralf Wagner

  41. “Feeling the waste” evidence from consumers’ living in Gaza Strip camps

    Article • Journal of Consumer Marketing, September 2020, Emerald

    Prof. Dr. Ralf Wagner

  42. A review of inter-firm relationship quality in supply chains

    Article • Journal of Business and Industrial Marketing, March 2020, Emerald

    Professor Stefan Seuring, Prof. Dr. Ralf Wagner

  43. Solid waste management: The disposal behavior of poor people living in Gaza Strip refugee camps

    Article • Resources Conservation and Recycling, February 2020, Elsevier

    Prof. Dr. Ralf Wagner

  44. How Indian home-grown businesses outsmart the MNCs

    Article • European Business Review, October 2019, Emerald

    Prof. Dr. Ralf Wagner

  45. Advancing reputation measurement: evolving toward improved quantitative assessments

    Article • Marketing Intelligence & Planning, August 2019, Emerald

    Prof. Dr. Ralf Wagner

  46. Big Data Analytics and Firm Performance: A Systematic Review

    Article • Information, July 2019, MDPI AG

    Prof. Dr. Ralf Wagner

  47. Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles

    Article • Sustainability, June 2019, MDPI AG

    Professor Stefan Seuring, Prof. Dr. Ralf Wagner

  48. A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis

    Article • Management Review Quarterly, December 2018, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  49. Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies

    Article • South East European Journal of Economics and Business, December 2018, De Gruyter

    Prof. Dr. Ralf Wagner, Taylan Urkmez

  50. B-TO-B RELATIONSHIPS AND CO-CREATION OF VALUE IN THE DIGITAL AGE—QUO VADIS?

    Article • Global Fashion Management Conference, July 2018, Global Alliance of Marketing and Management Associations

    Prof. Dr. Ralf Wagner

  51. Entrepreneurial ecosystems: a systematic review

    Article • Journal of Enterprising Communities People and Places in the Global Economy, July 2018, Emerald

    Prof. Dr. Ralf Wagner

  52. Shared experiences and awareness from learning in a student multicultural environment

    Article • Journal of International Education in Business, May 2018, Emerald

    Prof. Dr. Ralf Wagner

  53. Back in time to move forward: An empirical study on luxury fashion vintage drivers

    Article • Journal of Global Fashion Marketing, March 2018, Taylor & Francis

    Prof. Dr. Ralf Wagner

  54. Green supply chain management in food retailing: survey-based evidence in Croatia

    Article • Supply Chain Management An International Journal, January 2018, Emerald

    Professor Stefan Seuring, Prof. Dr. Ralf Wagner

  55. Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions

    Article • Journal of International Consumer Marketing, November 2017, Taylor & Francis

    Prof. Dr. Ralf Wagner

  56. Luxury brands do not glitter equally for everyone

    Article • Journal of Brand Management, November 2017, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  57. The Internet of Things – Chance and challenge in industrial business relationships

    Article • Industrial Marketing Management, October 2017, Elsevier

    Prof. Dr. Ralf Wagner

  58. Intimacy of the Russian upper middle class with luxury fashion

    Article • Journal of Global Scholars of Marketing Science, March 2016, Taylor & Francis

    Prof. Dr. Ralf Wagner

  59. Putting sustainable supply chain management into base of the pyramid research

    Article • Supply Chain Management An International Journal, September 2015, Emerald

    Professor Stefan Seuring, Prof. Dr. Ralf Wagner

  60. How Digitalization Changes the Internationalization of Entrepreneurial Firms: Theoretical Considerations and Empirical Evidence

    Article • Management Dynamics in the Knowledge Economy, January 2013, De Gruyter

    Prof. Dr. Ralf Wagner

  61. Cultural Adaption of Hypermedia

    Article • International Journal of Wireless Networks and Broadband Technologies, October 2012, IGI Global

    Prof. Dr. Ralf Wagner

  62. The Impact of Missing Values on PLS Model Fitting

    Article • January 2012, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  63. The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study

    Article • Journal of Marketing Management, February 2011, Taylor & Francis

    Prof. Dr. Ralf Wagner

  64. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

    Article • Corporate Reputation Review, March 2010, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  65. Gaining ‘Consumer Insights’ from Influential Actors in Weblog Networks

    Article • January 2010, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  66. Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments

    Article • IEEE Transactions on Knowledge and Data Engineering, March 2009, Institute of Electrical & Electronics Engineers (IEEE)

    Prof. Dr. Ralf Wagner

  67. Exploring the Interaction Structure of Weblogs

    Article • January 2009, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  68. Classification in Marketing Science

    Article • January 2009, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  69. Event Detection in Environmental Scanning

    Article • January 2009, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  70. Scanning Multimedia Business Environments

    Article • January 2009, IGI Global

    Prof. Dr. Ralf Wagner

  71. Enhancing Target Group Selection Using Belief Functions

    Article • January 2009, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  72. Multimedia for Direct Marketing

    Article • January 2009, IGI Global

    Prof. Dr. Ralf Wagner

  73. Customizing Multimedia with Multi-Trees

    Article • January 2009, IGI Global

    Prof. Dr. Ralf Wagner

  74. Marketing Research Using Multimedia Technologies

    Article • January 2009, IGI Global

    Prof. Dr. Ralf Wagner

  75. Mobile Direct Marketing

    Article • January 2009, IGI Global

    Prof. Dr. Ralf Wagner

  76. Cultural Impacts on the Spread of Mobile Commerce

    Article • January 2009, IGI Global

    Prof. Dr. Ralf Wagner

  77. Classifying Contemporary Marketing Practices

    Article • January 2008, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  78. Identifying patterns of customer response to price endings

    Article • Journal of Product & Brand Management, August 2006, Emerald

    Prof. Dr. Ralf Wagner

  79. Autonomous Environmental Scanning on the World Wide Web

    Article • January 2006, IGI Global

    Prof. Dr. Ralf Wagner

  80. An internet‐based approach to environmental scanning in marketing planning

    Article • Marketing Intelligence & Planning, March 2005, Emerald

    Prof. Dr. Ralf Wagner

  81. Contemporary marketing practices in Russia

    Article • European Journal of Marketing, January 2005, Emerald

    Prof. Dr. Ralf Wagner

  82. Strukturieren mit Multitrees: Ein Fachkonzept zur verbesserten Navigation in Hypermedia

    Article • WIRTSCHAFTSINFORMATIK, December 2003, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  83. Remarks on the behavioristic analysis of competitive reactions

    Article • OR Spectrum, February 2000, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  84. Fehlende Werte in der Marktforschung

    Article • January 2000, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  85. Fehlende Werte in der Marktforschung

    Article • January 1999, Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  86. Robust Preference Measurement A Simulation Study of Erroneous and Ambiguous Judgement’s Impact on AHP and Conjoint Analysis

    Article • Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  87. Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication

    Article • Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  88. The Number of Clusters in Market Segmentation

    Article • Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  89. Mining Promising Qualification Patterns

    Article • Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  90. Patterns of Associations in Finite Sets of Items

    Article • Springer Science + Business Media

    Prof. Dr. Ralf Wagner

  91. Autonomous Environmental Scanning on the World Wide Web

    Article • IGI Global

    Prof. Dr. Ralf Wagner