Engagement in sports virtual brand communities

Manuel Alonso-Dos-Santos, Francisco Rejón Guardia, Carlos Pérez Campos, Ferran Calabuig-Moreno, Yong Jae Ko
  • Journal of Business Research, January 2018, Elsevier
  • DOI: 10.1016/j.jbusres.2017.12.053

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http://dx.doi.org/10.1016/j.jbusres.2017.12.053

The following have contributed to this page: Dr Ferran Calabuig-Moreno and Manuel Alonso Dos Santos