All Stories

  1. Green supply chain management and sustainable competitive advantage: exploring the role of green ambidexterity innovation
  2. The role of green innovation in mediating green supply chain and CSR impacts on hospitality firm performance: Evidence from Ghana
  3. Financial Inclusion in Emerging Market Economies: A Macroeconomic Perspective
  4. Financial Technology (FinTech) as a Game Changer for Financial Inclusion
  5. Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance
  6. Green Marketing Mix
  7. Green Marketing Strategy
  8. Green Marketing Communication
  9. Factors Determining the Adoption of Green Marketing
  10. Key Rules of Green Marketing
  11. Navigating Green Marketing: Strategies, Benefits, and Challenges
  12. Green Packaging
  13. The Role of Financial Institutions in Driving the Quantum Revolution
  14. The Interplay Amongst AI Chatbot Service Quality, e-Trust, and e-WoM in Retail Sector
  15. Natural Language Processing on Firm Performance: The Role of Employee Performance in the Telecom Sector
  16. Visual AI and Customer Experience in the Hospitality Industry
  17. The Growing Business Intelligence
  18. Deep Learning in the Hospitality Industry
  19. Artificial Intelligence-Enabled Marketing Mix
  20. Artificial Intelligence and Customer Service
  21. Supply Chain Transparency and Traceability: Role of New Age Technologies
  22. The Fourth Industrial Revolution (IR4) and Its Implications on the 7Ps of Marketing
  23. Green dynamic capability and sustainability performance: the roles of green innovation and green sustainability of manufacturing firms
  24. AI-Powered Leadership: Leveraging ChatGPT for Strategic Advantage
  25. Strategy Dimensions for Service Partner Commitment and Mind Share (Loyalty): A Key Success Factor for Organizations of the Platform-Based Economy
  26. A Strategic Orientation on Business Models, Digitalization, and SMEs: How Can Business Model Innovation Techniques Enhance the Performance of Digitalizing SMEs?
  27. Change Management Strategies in the Hospitality Industry
  28. Servant Leadership and Job Satisfaction
  29. Strategic Leadership and Management
  30. Going green, paying more: the relationship between trust in green labeling, green perceived value and price premiums
  31. Exploring the effects of employee-based brand equity on customer satisfaction in 3 Star Hotels
  32. Optimizing Reverse Logistics in Retail Sector
  33. Learning of Innovation Opportunities
  34. Impact of Global Marketing Practices on Violent Conflict and Food (In)security
  35. Contemporary Issues in the Use of Artificial Intelligence in Supply Chain Management-A Theoretical Assimilation
  36. Mobile Phone Adoption for Supply Chain Management Processes Among Rural Shea Processors
  37. Green Supply Chain Management and Consumer Behavioral Intentions
  38. Contemporary Issues in Supply Chain Management
  39. Exploring Trust Dynamics in Online Relationship Marketing and Customer Outcomes Within the Banking Sector
  40. Unlocking Financial Potential: The Dynamic Relationship Between Markets and Mobile Applications
  41. Centralized Knowledge Management and Machine Learning for Enhanced Healthcare in Ghana
  42. Internet of Things and Knowledge Management
  43. The Theoretical Perspective of the Adoption of Fintech in the Financial Services Industry
  44. The Impact of Blockchain Technology on the Banking Sector
  45. Big Data in Finance and Banking Sector
  46. Preface
  47. Navigating the Fintech Frontier Transformative Innovations and Risk Factors in Financial Services
  48. The Effect of Brand Engagement on Brand Equity: The Role of Value Co-creation in the Hospitality Sector of Emerging Markets
  49. Essentials of Supply Chain Management
  50. The Effect of Supply Chain Integration on Financial Performance: A Case Study of Hospitals in Northern Region
  51. The Influence of Transportation System on Manufacturing Firm's Performance in Ghana: A Case Study of Ghana Nuts Company Limited in Techiman
  52. Machine Learning on Supply Chain Management
  53. New Age Technology in Supply Chain Management
  54. Robots on Supply Chain Management
  55. Assessing the Effect of Information Technology on Supply Chain Management in SMEs
  56. The Effects of Electronic Procurement Adoption on Supply Chain Management: The Mediating Role of Regulatory Environment
  57. Artificial Intelligence on SCM in the Hospitality Sector
  58. The Influence of Information Communication Technology (ICT) Practices on Procurement Performance: An Analysis of Volta River Authority/Northern Electricity Distribution Company (VRA/NEDCo)
  59. Electronic Procurement and Procurement Performance in the Oil and Gas Industry: A Case Study of Total Oil Service Stations in Tamale
  60. Advanced topics in robotics
  61. Impact of strategic orientation on sustainable competitive advantage: the mediating role of organizational capabilities
  62. SOCIAL MEDIA AND CUSTOMER EXPERIENCE
  63. SOCIAL MEDIA PLATFORMS FOR MARKETERS
  64. SOCIAL MEDIA MARKETING STRATEGIES
  65. IMPACT OF SOCIAL MEDIA ON CUSTOMER ENGAGEMENT
  66. BENEFITS AND BARRIERS OF SOCIAL MEDIA MARKETING (SMM)
  67. INSTAGRAM MARKETING
  68. FACEBOOK MARKETING
  69. Green Supply Chain Management
  70. Green Logistics
  71. Factors/Determinants of Green Supply Chain Management (GSCM) Practices
  72. Green Warehousing Practices for Firms
  73. The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation
  74. A Study on Decentralized Financial Technologies and Indigenous Economies in Indian Context
  75. Blockchain Framework for Pharmaceutical Supply Chain Management
  76. Internet of Things and Marketing Mix
  77. Place/Distribution and the Internet of Things
  78. Product and the Internet of Things (IoT)
  79. Internet of Things (IoT) and Pricing
  80. Promotion and the Internet of Things
  81. Internet of Things in Marketing: An Introduction
  82. Internet of Things in Marketing: The Customer Experience
  83. Disruptive Technologies and Business Innovation: IoT in Perspective
  84. The Effect of Social Media on Academic Performances of Students in Ghanaian Universities (A Case of Tamale Technical University)
  85. Digital Transformation in the Customer Experience
  86. Current Insights and Future Research Avenues on Significance of Mobile Marketing in the Retail Environment: A Theoretical Assimilation
  87. The Impact of Digitization on Organizational Behavior and Performance: A Case Study of Greater Accra Regional
  88. Assessing the Influence of Self-service Technology on WOM: The Role of Customer Satisfaction
  89. Emerging Trends and Innovations of Artificial Intelligence in the Accounting and Financial Landscape
  90. The interplay between multichannel integration quality, service convenience, service experience, multichannel perceived value and e-WoM
  91. The Autonomy of Central Banks and Digital Currency
  92. Artificial Intelligence and Innovation in Organizations
  93. Machine Learning for Marketing Practitioners
  94. Artificial Intelligence and Aspects of Marketing
  95. Preface
  96. AI in Finance
  97. AI and HR
  98. The Role of AI in Promoting Responsible and Sustainable Tourism
  99. AI for customer experience
  100. Subject Index
  101. Artificial Intelligence in Business Management
  102. Challenges Faced When Utilizing Service Bots in the Hospitality and Tourism Industry
  103. The Challenges of Digital Transformation in Education: The Emerging Market Perspective
  104. Building Strong University Brand Equity Through Public Relations
  105. Hospitality and Tourism Value Co-Creation in the Light of Artificial Intelligence
  106. Future of Customer Engagement Through Marketing Intelligence
  107. Utilizing Technology for Sustainable Resource Management Solutions
  108. Green Blockchain Technology for an Eco-Friendly Environment
  109. Preface
  110. Challenges of SMEs Adoption of Big Data in Africa
  111. Factors Influencing the Adoption of Big Data amongst SMEs in Africa
  112. Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa
  113. Digital Transformation in African SMEs: Emerging Issues and Trends
  114. Effect of Big Data on SMEs Performance
  115. Preface
  116. An Insight into the Consequences of Digitalization and Digital Technologies for Small and Medium Enterprises (SMEs) in Africa
  117. Factors Influencing the Adoption of Online Shopping and Its Influence on Consumers’ Intention to Shop Online: A Study of SMEs in Ghana
  118. Digital Transformation in African SMEs: Emerging Issues and Trends
  119. Country branding research: a decade’s systematic review
  120. The Effects of Sustainable Hospitality Supply Chain on Customer Satisfaction and Customer Repurchase Intentions
  121. AI-Enabled Chatbot Integration on Business Process and Its Effect on Service Performance
  122. Challenges of Blockchain Implementation for Patient Services
  123. Blockchain for Student Experience
  124. Challenges of Blockchain Usage in the Education Sector
  125. Does Blockchain and Internet of Things (BCoT) Help in Managing Customer Data?
  126. The Rise of Blockchain Applications in Customer Experience
  127. Fuzzy Logics and Marketing Decisions
  128. Retail Payment Techniques and Their Impact on the Volume of Bank Deposits
  129. Cultural and Socio-Economic Impact of the Indigenous Garment Industry: A Case of Smock Dealership in Tamale, Ghana
  130. Sustainability of Indigenous Butchery Business in Ghana
  131. An Examination of Indigenous Business Incubators: A Case of Kente Weaving Industry in Ghana
  132. Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective
  133. Opportunities and Challenges Associated with Online/Blended Teaching-Learning
  134. Predicting the Future of Education in the Light of Artificial Intelligence
  135. China Wuhan variant similarity analysis of COVID-19 genomes
  136. The Impact of Social Media on Consumer Purchase Behaviour
  137. Drivers and Challenges of Social Media Usage in Ghana’s Local Government Administration
  138. The Effect of Social Media Advertisement on Brand Awareness and Purchase Intention on Home Solar Products (A Case of Peg Ghana Solar Limited)
  139. The Impact of IT Capabilities on Competitive Advantage
  140. Internet of Things and Retail Performance in an Emerging Market: A Qualitative Analysis
  141. Internet of Things (IoTs) in the Hospitality Sector: Challenges and Opportunities
  142. Firm Focus, Market Orientation and Firm Performance within the Health Insurance Industry
  143. An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry
  144. Role, Characteristics and Critical Success Factors of Big Data (BD): Implications for Marketing in Africa
  145. Green Marketing Communication and Consumer Response in Emerging Markets
  146. Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
  147. Critical Green Innovation Themes for Brand Development in Emerging Markets
  148. Omnichannel Integration Quality, Perceived Value, and Brand Loyalty in the Consumer Electronics Market: The Mediating Effect of Consumer Personality
  149. The influence of social media on purchase intention: The mediating role of brand equity
  150. Exploring customer loyalty following service recovery: a replication study in the Ghanaian hotel industry