All Stories

  1. Financial Inclusion in Emerging Market Economies: A Macroeconomic Perspective
  2. Financial Technology (FinTech) as a Game Changer for Financial Inclusion
  3. Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance
  4. Green Marketing Mix
  5. Green Marketing Strategy
  6. Green Marketing Communication
  7. Factors Determining the Adoption of Green Marketing
  8. Key Rules of Green Marketing
  9. Navigating Green Marketing: Strategies, Benefits, and Challenges
  10. Green Packaging
  11. The Role of Financial Institutions in Driving the Quantum Revolution
  12. The Interplay Amongst AI Chatbot Service Quality, e-Trust, and e-WoM in Retail Sector
  13. Natural Language Processing on Firm Performance: The Role of Employee Performance in the Telecom Sector
  14. Visual AI and Customer Experience in the Hospitality Industry
  15. The Growing Business Intelligence
  16. Deep Learning in the Hospitality Industry
  17. Artificial Intelligence-Enabled Marketing Mix
  18. Artificial Intelligence and Customer Service
  19. Supply Chain Transparency and Traceability: Role of New Age Technologies
  20. The Fourth Industrial Revolution (IR4) and Its Implications on the 7Ps of Marketing
  21. Green dynamic capability and sustainability performance: the roles of green innovation and green sustainability of manufacturing firms
  22. AI-Powered Leadership: Leveraging ChatGPT for Strategic Advantage
  23. Strategy Dimensions for Service Partner Commitment and Mind Share (Loyalty): A Key Success Factor for Organizations of the Platform-Based Economy
  24. A Strategic Orientation on Business Models, Digitalization, and SMEs: How Can Business Model Innovation Techniques Enhance the Performance of Digitalizing SMEs?
  25. Change Management Strategies in the Hospitality Industry
  26. Servant Leadership and Job Satisfaction
  27. Strategic Leadership and Management
  28. Going green, paying more: the relationship between trust in green labeling, green perceived value and price premiums
  29. Exploring the effects of employee-based brand equity on customer satisfaction in 3 Star Hotels
  30. Optimizing Reverse Logistics in Retail Sector
  31. Learning of Innovation Opportunities
  32. Impact of Global Marketing Practices on Violent Conflict and Food (In)security
  33. Contemporary Issues in the Use of Artificial Intelligence in Supply Chain Management-A Theoretical Assimilation
  34. Mobile Phone Adoption for Supply Chain Management Processes Among Rural Shea Processors
  35. Green Supply Chain Management and Consumer Behavioral Intentions
  36. Contemporary Issues in Supply Chain Management
  37. Exploring Trust Dynamics in Online Relationship Marketing and Customer Outcomes Within the Banking Sector
  38. Unlocking Financial Potential: The Dynamic Relationship Between Markets and Mobile Applications
  39. Centralized Knowledge Management and Machine Learning for Enhanced Healthcare in Ghana
  40. Internet of Things and Knowledge Management
  41. The Theoretical Perspective of the Adoption of Fintech in the Financial Services Industry
  42. The Impact of Blockchain Technology on the Banking Sector
  43. Big Data in Finance and Banking Sector
  44. Preface
  45. Navigating the Fintech Frontier Transformative Innovations and Risk Factors in Financial Services
  46. The Effect of Brand Engagement on Brand Equity: The Role of Value Co-creation in the Hospitality Sector of Emerging Markets
  47. Essentials of Supply Chain Management
  48. The Effect of Supply Chain Integration on Financial Performance: A Case Study of Hospitals in Northern Region
  49. The Influence of Transportation System on Manufacturing Firm's Performance in Ghana: A Case Study of Ghana Nuts Company Limited in Techiman
  50. Machine Learning on Supply Chain Management
  51. New Age Technology in Supply Chain Management
  52. Robots on Supply Chain Management
  53. Assessing the Effect of Information Technology on Supply Chain Management in SMEs
  54. The Effects of Electronic Procurement Adoption on Supply Chain Management: The Mediating Role of Regulatory Environment
  55. Artificial Intelligence on SCM in the Hospitality Sector
  56. The Influence of Information Communication Technology (ICT) Practices on Procurement Performance: An Analysis of Volta River Authority/Northern Electricity Distribution Company (VRA/NEDCo)
  57. Electronic Procurement and Procurement Performance in the Oil and Gas Industry: A Case Study of Total Oil Service Stations in Tamale
  58. Advanced topics in robotics
  59. Impact of strategic orientation on sustainable competitive advantage: the mediating role of organizational capabilities
  60. SOCIAL MEDIA AND CUSTOMER EXPERIENCE
  61. SOCIAL MEDIA PLATFORMS FOR MARKETERS
  62. SOCIAL MEDIA MARKETING STRATEGIES
  63. IMPACT OF SOCIAL MEDIA ON CUSTOMER ENGAGEMENT
  64. BENEFITS AND BARRIERS OF SOCIAL MEDIA MARKETING (SMM)
  65. INSTAGRAM MARKETING
  66. FACEBOOK MARKETING
  67. Green Supply Chain Management
  68. Green Logistics
  69. Factors/Determinants of Green Supply Chain Management (GSCM) Practices
  70. Green Warehousing Practices for Firms
  71. The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation
  72. A Study on Decentralized Financial Technologies and Indigenous Economies in Indian Context
  73. Blockchain Framework for Pharmaceutical Supply Chain Management
  74. Internet of Things and Marketing Mix
  75. Place/Distribution and the Internet of Things
  76. Product and the Internet of Things (IoT)
  77. Internet of Things (IoT) and Pricing
  78. Promotion and the Internet of Things
  79. Internet of Things in Marketing: An Introduction
  80. Internet of Things in Marketing: The Customer Experience
  81. Disruptive Technologies and Business Innovation: IoT in Perspective
  82. The Effect of Social Media on Academic Performances of Students in Ghanaian Universities (A Case of Tamale Technical University)
  83. Digital Transformation in the Customer Experience
  84. Current Insights and Future Research Avenues on Significance of Mobile Marketing in the Retail Environment: A Theoretical Assimilation
  85. The Impact of Digitization on Organizational Behavior and Performance: A Case Study of Greater Accra Regional
  86. Assessing the Influence of Self-service Technology on WOM: The Role of Customer Satisfaction
  87. Emerging Trends and Innovations of Artificial Intelligence in the Accounting and Financial Landscape
  88. The interplay between multichannel integration quality, service convenience, service experience, multichannel perceived value and e-WoM
  89. The Autonomy of Central Banks and Digital Currency
  90. Artificial Intelligence and Innovation in Organizations
  91. Machine Learning for Marketing Practitioners
  92. Artificial Intelligence and Aspects of Marketing
  93. Preface
  94. AI in Finance
  95. AI and HR
  96. The Role of AI in Promoting Responsible and Sustainable Tourism
  97. AI for customer experience
  98. Subject Index
  99. Artificial Intelligence in Business Management
  100. Challenges Faced When Utilizing Service Bots in the Hospitality and Tourism Industry
  101. The Challenges of Digital Transformation in Education: The Emerging Market Perspective
  102. Building Strong University Brand Equity Through Public Relations
  103. Hospitality and Tourism Value Co-Creation in the Light of Artificial Intelligence
  104. Future of Customer Engagement Through Marketing Intelligence
  105. Utilizing Technology for Sustainable Resource Management Solutions
  106. Green Blockchain Technology for an Eco-Friendly Environment
  107. Preface
  108. Challenges of SMEs Adoption of Big Data in Africa
  109. Factors Influencing the Adoption of Big Data amongst SMEs in Africa
  110. Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa
  111. Digital Transformation in African SMEs: Emerging Issues and Trends
  112. Effect of Big Data on SMEs Performance
  113. Preface
  114. An Insight into the Consequences of Digitalization and Digital Technologies for Small and Medium Enterprises (SMEs) in Africa
  115. Factors Influencing the Adoption of Online Shopping and Its Influence on Consumers’ Intention to Shop Online: A Study of SMEs in Ghana
  116. Digital Transformation in African SMEs: Emerging Issues and Trends
  117. Country branding research: a decade’s systematic review
  118. The Effects of Sustainable Hospitality Supply Chain on Customer Satisfaction and Customer Repurchase Intentions
  119. AI-Enabled Chatbot Integration on Business Process and Its Effect on Service Performance
  120. Challenges of Blockchain Implementation for Patient Services
  121. Blockchain for Student Experience
  122. Challenges of Blockchain Usage in the Education Sector
  123. Does Blockchain and Internet of Things (BCoT) Help in Managing Customer Data?
  124. The Rise of Blockchain Applications in Customer Experience
  125. Fuzzy Logics and Marketing Decisions
  126. Retail Payment Techniques and Their Impact on the Volume of Bank Deposits
  127. Cultural and Socio-Economic Impact of the Indigenous Garment Industry: A Case of Smock Dealership in Tamale, Ghana
  128. Sustainability of Indigenous Butchery Business in Ghana
  129. An Examination of Indigenous Business Incubators: A Case of Kente Weaving Industry in Ghana
  130. Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective
  131. Opportunities and Challenges Associated with Online/Blended Teaching-Learning
  132. Predicting the Future of Education in the Light of Artificial Intelligence
  133. China Wuhan variant similarity analysis of COVID-19 genomes
  134. The Impact of Social Media on Consumer Purchase Behaviour
  135. Drivers and Challenges of Social Media Usage in Ghana’s Local Government Administration
  136. The Effect of Social Media Advertisement on Brand Awareness and Purchase Intention on Home Solar Products (A Case of Peg Ghana Solar Limited)
  137. The Impact of IT Capabilities on Competitive Advantage
  138. Internet of Things and Retail Performance in an Emerging Market: A Qualitative Analysis
  139. Internet of Things (IoTs) in the Hospitality Sector: Challenges and Opportunities
  140. Firm Focus, Market Orientation and Firm Performance within the Health Insurance Industry
  141. An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry
  142. Role, Characteristics and Critical Success Factors of Big Data (BD): Implications for Marketing in Africa
  143. Green Marketing Communication and Consumer Response in Emerging Markets
  144. Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
  145. Critical Green Innovation Themes for Brand Development in Emerging Markets
  146. Omnichannel Integration Quality, Perceived Value, and Brand Loyalty in the Consumer Electronics Market: The Mediating Effect of Consumer Personality
  147. The influence of social media on purchase intention: The mediating role of brand equity
  148. Exploring customer loyalty following service recovery: a replication study in the Ghanaian hotel industry