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  1. Sustainable Service Practices and Revisit Intention in the Hospitality Industry: The Roles of Perceived Value, Customer Trust and Environmental Awareness

    Article • June 2026, MDPI AG

    Dr² Majeed Mohammed

  2. Green supply chain management and sustainable competitive advantage: exploring the role of green ambidexterity innovation

    Article • Modern Supply Chain Research and Applications, March 2026, Emerald

    Dr² Majeed Mohammed

  3. The role of green innovation in mediating green supply chain and CSR impacts on hospitality firm performance: Evidence from Ghana

    Article • Africa Journal of Management, February 2026, Taylor & Francis

    Dr² Majeed Mohammed

  4. The Role and Implications of Artificial Intelligence in the Insurance and Financial Sector

    Article • February 2026, IGI Global

    Dr² Majeed Mohammed

  5. Financial Inclusion in Emerging Market Economies: A Macroeconomic Perspective

    Article • December 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  6. Financial Technology (FinTech) as a Game Changer for Financial Inclusion

    Article • December 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  7. Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance

    Article • December 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  8. Green Marketing Mix

    Article • November 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  9. Green Marketing Strategy

    Article • November 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  10. Green Marketing Communication

    Article • November 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  11. Factors Determining the Adoption of Green Marketing

    Article • November 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  12. Key Rules of Green Marketing

    Article • November 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  13. Navigating Green Marketing: Strategies, Benefits, and Challenges

    Article • November 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  14. Green Packaging

    Article • November 2025, Bentham Science Publishers

    Dr² Majeed Mohammed

  15. The Role of Financial Institutions in Driving the Quantum Revolution

    Article • November 2025, IGI Global

    Dr² Majeed Mohammed

  16. The Interplay Amongst AI Chatbot Service Quality, e-Trust, and e-WoM in Retail Sector

    Article • October 2025, Springer Science + Business Media

    Dr² Majeed Mohammed

  17. Natural Language Processing on Firm Performance: The Role of Employee Performance in the Telecom Sector

    Article • October 2025, Springer Science + Business Media

    Dr² Majeed Mohammed

  18. Visual AI and Customer Experience in the Hospitality Industry

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  19. The Growing Business Intelligence

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed, Jonas Yomboi

  20. Deep Learning in the Hospitality Industry

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  21. Artificial Intelligence-Enabled Marketing Mix

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  22. Artificial Intelligence and Customer Service

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed, Jonas Yomboi

  23. Supply Chain Transparency and Traceability: Role of New Age Technologies

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  24. The Fourth Industrial Revolution (IR4) and Its Implications on the 7Ps of Marketing

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  25. Green dynamic capability and sustainability performance: the roles of green innovation and green sustainability of manufacturing firms

    Article • Discover Sustainability, September 2025, Springer Science + Business Media

    Dr² Majeed Mohammed

  26. AI-Powered Leadership: Leveraging ChatGPT for Strategic Advantage

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  27. Strategy Dimensions for Service Partner Commitment and Mind Share (Loyalty): A Key Success Factor for Organizations of the Platform-Based Economy

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  28. A Strategic Orientation on Business Models, Digitalization, and SMEs: How Can Business Model Innovation Techniques Enhance the Performance of Digitalizing SMEs?

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  29. Change Management Strategies in the Hospitality Industry

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  30. Servant Leadership and Job Satisfaction

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed, Jonas Yomboi

  31. Strategic Leadership and Management

    Article • September 2025, Taylor & Francis

    Dr² Majeed Mohammed

  32. Going green, paying more: the relationship between trust in green labeling, green perceived value and price premiums

    Article • International Journal of Quality and Service Sciences, August 2025, Emerald

    Dr² Majeed Mohammed

  33. Exploring the effects of employee-based brand equity on customer satisfaction in 3 Star Hotels

    Article • Journal of Contemporary Marketing Science, August 2025, Emerald

    Dr² Majeed Mohammed

  34. Optimizing Reverse Logistics in Retail Sector

    Article • July 2025, IGI Global

    Dr² Majeed Mohammed, Dr. Vijaya Kittu Manda

  35. Learning of Innovation Opportunities

    Article • The Learning Organization, June 2025, Emerald

    Professor Robin Bell, Dr² Majeed Mohammed

  36. Impact of Global Marketing Practices on Violent Conflict and Food (In)security

    Article • World Food Policy, June 2025, Wiley

    Dr² Majeed Mohammed

  37. Contemporary Issues in the Use of Artificial Intelligence in Supply Chain Management-A Theoretical Assimilation

    Article • May 2025, Taylor & Francis

    Dr² Majeed Mohammed

  38. Mobile Phone Adoption for Supply Chain Management Processes Among Rural Shea Processors

    Article • May 2025, Taylor & Francis

    Dr² Majeed Mohammed

  39. Green Supply Chain Management and Consumer Behavioral Intentions

    Article • May 2025, Taylor & Francis

    Dr² Majeed Mohammed

  40. Contemporary Issues in Supply Chain Management

    Article • May 2025, Taylor & Francis

    Dr² Majeed Mohammed

  41. Exploring Trust Dynamics in Online Relationship Marketing and Customer Outcomes Within the Banking Sector

    Article • May 2025, Emerald

    Dr² Majeed Mohammed, NUR FARZANA MANAHAN

  42. Unlocking Financial Potential: The Dynamic Relationship Between Markets and Mobile Applications

    Article • May 2025, Emerald

    Dr² Majeed Mohammed, Jonas Yomboi

  43. Centralized Knowledge Management and Machine Learning for Enhanced Healthcare in Ghana

    Article • May 2025, Emerald

    Dr² Majeed Mohammed

  44. Internet of Things and Knowledge Management

    Article • May 2025, Emerald

    Dr² Majeed Mohammed

  45. The Theoretical Perspective of the Adoption of Fintech in the Financial Services Industry

    Article • April 2025, Bentham Science Publishers

    Dr² Majeed Mohammed, Jonas Yomboi

  46. The Impact of Blockchain Technology on the Banking Sector

    Article • April 2025, Bentham Science Publishers

    Dr² Majeed Mohammed, Jonas Yomboi

  47. Big Data in Finance and Banking Sector

    Article • April 2025, Bentham Science Publishers

    Dr² Majeed Mohammed, Jonas Yomboi

  48. Preface

    Article • April 2025, Bentham Science Publishers

    Jonas Yomboi, Dr² Majeed Mohammed

  49. Navigating the Fintech Frontier Transformative Innovations and Risk Factors in Financial Services

    Article • April 2025, Bentham Science Publishers

    Jonas Yomboi, Dr² Majeed Mohammed

  50. The Effect of Brand Engagement on Brand Equity: The Role of Value Co-creation in the Hospitality Sector of Emerging Markets

    Article • Journal of African Business, April 2025, Taylor & Francis

    Dr² Majeed Mohammed

  51. Essentials of Supply Chain Management

    Article • March 2025, Taylor & Francis

    Dr² Majeed Mohammed

  52. The Effect of Supply Chain Integration on Financial Performance: A Case Study of Hospitals in Northern Region

    Article • March 2025, Taylor & Francis

    Dr² Majeed Mohammed, Jonas Yomboi

  53. The Influence of Transportation System on Manufacturing Firm's Performance in Ghana: A Case Study of Ghana Nuts Company Limited in Techiman

    Article • March 2025, Taylor & Francis

    Dr² Majeed Mohammed

  54. Machine Learning on Supply Chain Management

    Article • February 2025, Taylor & Francis

    Dr² Majeed Mohammed

  55. New Age Technology in Supply Chain Management

    Article • February 2025, Taylor & Francis

    Dr² Majeed Mohammed

  56. Robots on Supply Chain Management

    Article • February 2025, Taylor & Francis

    Dr² Majeed Mohammed

  57. Assessing the Effect of Information Technology on Supply Chain Management in SMEs

    Article • February 2025, Taylor & Francis

    Dr² Majeed Mohammed

  58. The Effects of Electronic Procurement Adoption on Supply Chain Management: The Mediating Role of Regulatory Environment

    Article • February 2025, Taylor & Francis

    Dr² Majeed Mohammed, Jonas Yomboi

  59. Artificial Intelligence on SCM in the Hospitality Sector

    Article • February 2025, Taylor & Francis

    Dr² Majeed Mohammed

  60. The Influence of Information Communication Technology (ICT) Practices on Procurement Performance: An Analysis of Volta River Authority/Northern Electricity Distribution Company (VRA/NEDCo)

    Article • February 2025, Taylor & Francis

    Dr² Majeed Mohammed

  61. Electronic Procurement and Procurement Performance in the Oil and Gas Industry: A Case Study of Total Oil Service Stations in Tamale

    Article • February 2025, Taylor & Francis

    Dr² Majeed Mohammed

  62. Advanced topics in robotics

    Article • February 2025, Deep Science Publishing

    Dr² Majeed Mohammed

  63. Impact of strategic orientation on sustainable competitive advantage: the mediating role of organizational capabilities

    Article • Cogent Social Sciences, January 2025, Taylor & Francis

    Dr² Majeed Mohammed

  64. SOCIAL MEDIA AND CUSTOMER EXPERIENCE

    Article • January 2025, Selfypage Developers pvt ltd

    Dr² Majeed Mohammed

  65. SOCIAL MEDIA PLATFORMS FOR MARKETERS

    Article • January 2025, Selfypage Developers pvt ltd

    Dr² Majeed Mohammed

  66. SOCIAL MEDIA MARKETING STRATEGIES

    Article • January 2025, Selfypage Developers pvt ltd

    Dr² Majeed Mohammed

  67. IMPACT OF SOCIAL MEDIA ON CUSTOMER ENGAGEMENT

    Article • January 2025, Selfypage Developers pvt ltd

    Dr² Majeed Mohammed

  68. BENEFITS AND BARRIERS OF SOCIAL MEDIA MARKETING (SMM)

    Article • January 2025, Selfypage Developers pvt ltd

    Dr² Majeed Mohammed

  69. INSTAGRAM MARKETING

    Article • January 2025, Selfypage Developers pvt ltd

    Dr² Majeed Mohammed

  70. FACEBOOK MARKETING

    Article • January 2025, Selfypage Developers pvt ltd

    Dr² Majeed Mohammed

  71. Green Supply Chain Management

    Article • January 2025, Taylor & Francis

    Dr² Majeed Mohammed

  72. Green Logistics

    Article • January 2025, Taylor & Francis

    Dr² Majeed Mohammed

  73. Factors/Determinants of Green Supply Chain Management (GSCM) Practices

    Article • January 2025, Taylor & Francis

    Dr² Majeed Mohammed

  74. Green Warehousing Practices for Firms

    Article • January 2025, Taylor & Francis

    Dr² Majeed Mohammed

  75. The Effects of Public Relations, Brand Image, and Identity on University Brand Equity: The Mediating Role of Reputation

    Article • January 2025, Springer Science + Business Media

    Dr² Majeed Mohammed

  76. A Study on Decentralized Financial Technologies and Indigenous Economies in Indian Context

    Article • December 2024, IGI Global

    Dr² Majeed Mohammed

  77. Blockchain Framework for Pharmaceutical Supply Chain Management

    Article • December 2024, Wiley

    Dr² Majeed Mohammed

  78. Internet of Things and Marketing Mix

    Article • December 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  79. Place/Distribution and the Internet of Things

    Article • December 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  80. Product and the Internet of Things (IoT)

    Article • December 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, Jonas Yomboi, Esther Asiedu

  81. Internet of Things (IoT) and Pricing

    Article • December 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  82. Promotion and the Internet of Things

    Article • December 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  83. Internet of Things in Marketing: An Introduction

    Article • December 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, Dr. Vijaya Kittu Manda, Esther Asiedu

  84. Internet of Things in Marketing: The Customer Experience

    Article • December 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, Dr. Parag Shukla

  85. Disruptive Technologies and Business Innovation: IoT in Perspective

    Article • December 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, Jonas Yomboi

  86. The Effect of Social Media on Academic Performances of Students in Ghanaian Universities (A Case of Tamale Technical University)

    Article • December 2024, Taylor & Francis

    Dr² Majeed Mohammed, Jonas Yomboi

  87. Digital Transformation in the Customer Experience

    Article • December 2024, Taylor & Francis

    Dr² Majeed Mohammed

  88. Current Insights and Future Research Avenues on Significance of Mobile Marketing in the Retail Environment: A Theoretical Assimilation

    Article • December 2024, Taylor & Francis

    Dr² Majeed Mohammed

  89. The Impact of Digitization on Organizational Behavior and Performance: A Case Study of Greater Accra Regional

    Article • December 2024, Taylor & Francis

    Dr² Majeed Mohammed

  90. Assessing the Influence of Self-service Technology on WOM: The Role of Customer Satisfaction

    Article • October 2024, Springer Science + Business Media

    Dr² Majeed Mohammed, Jonas Yomboi

  91. Emerging Trends and Innovations of Artificial Intelligence in the Accounting and Financial Landscape

    Article • October 2024, IGI Global

    Dr² Majeed Mohammed

  92. The interplay between multichannel integration quality, service convenience, service experience, multichannel perceived value and e-WoM

    Article • International Journal of Quality & Reliability Management, August 2024, Emerald

    Dr² Majeed Mohammed

  93. The Autonomy of Central Banks and Digital Currency

    Article • August 2024, IGI Global

    Dr² Majeed Mohammed

  94. Artificial Intelligence and Innovation in Organizations

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  95. Machine Learning for Marketing Practitioners

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  96. Artificial Intelligence and Aspects of Marketing

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  97. Preface

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  98. AI in Finance

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  99. AI and HR

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  100. The Role of AI in Promoting Responsible and Sustainable Tourism

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  101. AI for customer experience

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  102. Subject Index

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  103. Artificial Intelligence in Business Management

    Article • August 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  104. Challenges Faced When Utilizing Service Bots in the Hospitality and Tourism Industry

    Article • August 2024, IGI Global

    Dr² Majeed Mohammed

  105. The Challenges of Digital Transformation in Education: The Emerging Market Perspective

    Article • July 2024, Taylor & Francis

    Dr² Majeed Mohammed

  106. Building Strong University Brand Equity Through Public Relations

    Article • June 2024, IGI Global

    Dr² Majeed Mohammed

  107. Hospitality and Tourism Value Co-Creation in the Light of Artificial Intelligence

    Article • June 2024, IGI Global

    Dr² Majeed Mohammed

  108. Future of Customer Engagement Through Marketing Intelligence

    Article • May 2024, IGI Global

    Dr² Majeed Mohammed, Jonas Yomboi

  109. Utilizing Technology for Sustainable Resource Management Solutions

    Article • May 2024, IGI Global

    Dr² Majeed Mohammed, Jonas Yomboi

  110. Green Blockchain Technology for an Eco-Friendly Environment

    Article • May 2024, IGI Global

    Dr² Majeed Mohammed, Jonas Yomboi

  111. Preface

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  112. Challenges of SMEs Adoption of Big Data in Africa

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, Jonas Yomboi, Abdul-Mumin Khalid

  113. Factors Influencing the Adoption of Big Data amongst SMEs in Africa

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, Abdul-Mumin Khalid

  114. Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, Abdul-Basit Mohammed Fuseini

  115. Digital Transformation in African SMEs: Emerging Issues and Trends

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, ABDUL-RAZAK ABUBAKARI, Gideon Awini, Jonas Yomboi

  116. Effect of Big Data on SMEs Performance

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  117. Preface

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  118. An Insight into the Consequences of Digitalization and Digital Technologies for Small and Medium Enterprises (SMEs) in Africa

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed

  119. Factors Influencing the Adoption of Online Shopping and Its Influence on Consumers’ Intention to Shop Online: A Study of SMEs in Ghana

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, CHARLES ASARE, Jonas Yomboi

  120. Digital Transformation in African SMEs: Emerging Issues and Trends

    Article • February 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, ABDUL-RAZAK ABUBAKARI, Gideon Awini

  121. Country branding research: a decade’s systematic review

    Article • Cogent Business & Management, January 2024, Taylor & Francis

    Dr² Majeed Mohammed

  122. The Effects of Sustainable Hospitality Supply Chain on Customer Satisfaction and Customer Repurchase Intentions

    Article • Journal of Law and Sustainable Development, January 2024, South Florida Publishing LLC

    Dr² Majeed Mohammed

  123. AI-Enabled Chatbot Integration on Business Process and Its Effect on Service Performance

    Article • January 2024, Springer Science + Business Media

    DR. AFIA NYARKO BOAKYE, Dr² Majeed Mohammed

  124. Challenges of Blockchain Implementation for Patient Services

    Article • November 2023, IGI Global

    Dr² Majeed Mohammed

  125. Blockchain for Student Experience

    Article • November 2023, IGI Global

    Dr² Majeed Mohammed

  126. Challenges of Blockchain Usage in the Education Sector

    Article • November 2023, IGI Global

    Dr² Majeed Mohammed

  127. Does Blockchain and Internet of Things (BCoT) Help in Managing Customer Data?

    Article • November 2023, IGI Global

    Dr² Majeed Mohammed

  128. The Rise of Blockchain Applications in Customer Experience

    Article • November 2023, IGI Global

    Dr² Majeed Mohammed

  129. Fuzzy Logics and Marketing Decisions

    Article • September 2023, Wiley

    Dr² Majeed Mohammed

  130. Retail Payment Techniques and Their Impact on the Volume of Bank Deposits

    Article • Technium Business and Management, August 2023, Technium Science

    Dr² Majeed Mohammed

  131. Cultural and Socio-Economic Impact of the Indigenous Garment Industry: A Case of Smock Dealership in Tamale, Ghana

    Article • August 2023, Emerald

    Dr² Majeed Mohammed

  132. Sustainability of Indigenous Butchery Business in Ghana

    Article • August 2023, Emerald

    Dr² Majeed Mohammed

  133. An Examination of Indigenous Business Incubators: A Case of Kente Weaving Industry in Ghana

    Article • August 2023, Emerald

    Dr² Majeed Mohammed

  134. Salesforce Social Media Use, Adaptive Selling Behaviour and Consumer Outcomes in Consumer Electronics: An Emerging Market Perspective

    Article • Journal of African Business, July 2023, Taylor & Francis

    Dr² Majeed Mohammed

  135. Opportunities and Challenges Associated with Online/Blended Teaching-Learning

    Article • March 2023, Bentham Science Publishers

    Dr² Majeed Mohammed

  136. Predicting the Future of Education in the Light of Artificial Intelligence

    Article • March 2023, Bentham Science Publishers

    Dr² Majeed Mohammed

  137. China Wuhan variant similarity analysis of COVID-19 genomes

    Article • January 2023, American Institute of Physics

    Dr. RAMAN CHADHA, Puneet Kumar, Dr² Majeed Mohammed

  138. The Impact of Social Media on Consumer Purchase Behaviour

    Article • January 2023, Springer Science + Business Media

    Dr² Majeed Mohammed

  139. Drivers and Challenges of Social Media Usage in Ghana’s Local Government Administration

    Article • January 2023, Springer Science + Business Media

    Dr² Majeed Mohammed

  140. The Effect of Social Media Advertisement on Brand Awareness and Purchase Intention on Home Solar Products (A Case of Peg Ghana Solar Limited)

    Article • January 2023, Springer Science + Business Media

    Dr² Majeed Mohammed

  141. The Impact of IT Capabilities on Competitive Advantage

    Article • January 2023, Springer Science + Business Media

    Dr² Majeed Mohammed

  142. Internet of Things and Retail Performance in an Emerging Market: A Qualitative Analysis

    Article • January 2023, Springer Science + Business Media

    Dr² Majeed Mohammed

  143. Internet of Things (IoTs) in the Hospitality Sector: Challenges and Opportunities

    Article • January 2023, Springer Science + Business Media

    Dr² Majeed Mohammed

  144. Firm Focus, Market Orientation and Firm Performance within the Health Insurance Industry

    Article • Asia-Pacific Management Accounting Journal, April 2022, UiTM Press, Universiti Teknologi MARA

    Dr² Majeed Mohammed

  145. An analysis of the effects of customer satisfaction and engagement on social media on repurchase intention in the hospitality industry

    Article • Cogent Business & Management, January 2022, Taylor & Francis

    Dr² Majeed Mohammed

  146. Role, Characteristics and Critical Success Factors of Big Data (BD): Implications for Marketing in Africa

    Article • January 2022, Springer Science + Business Media

    Dr² Majeed Mohammed

  147. Green Marketing Communication and Consumer Response in Emerging Markets

    Article • January 2022, Springer Science + Business Media

    Dr² Majeed Mohammed

  148. Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets

    Article • January 2022, Springer Science + Business Media

    Dr² Majeed Mohammed

  149. Critical Green Innovation Themes for Brand Development in Emerging Markets

    Article • January 2022, Springer Science + Business Media

    Dr² Majeed Mohammed

  150. Omnichannel Integration Quality, Perceived Value, and Brand Loyalty in the Consumer Electronics Market: The Mediating Effect of Consumer Personality

    Article • January 2022, Springer Science + Business Media

    Dr² Majeed Mohammed

  151. The influence of social media on purchase intention: The mediating role of brand equity

    Article • Cogent Business & Management, January 2021, Taylor & Francis

    Dr² Majeed Mohammed

  152. Exploring customer loyalty following service recovery: a replication study in the Ghanaian hotel industry

    Article • Journal of Hospitality and Tourism Insights, October 2020, Emerald

    Dr² Majeed Mohammed