Featured Image
Why is it important?
Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets" explores the factors influencing how consumers perceive environmentally friendly brands and how these perceptions drive their purchasing behavior—specifically in developing or emerging economies
Perspectives
factors influencing how consumers perceive eco friendly brands and how these perceptions drive their purchasing behavior
Dr² Majeed Mohammed
Tamale Technical University
Read the Original
This page is a summary of: Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets, January 2022, Springer Science + Business Media,
DOI: 10.1007/978-3-030-82572-0_7.
You can read the full text:
Contributors
The following have contributed to this page
