What is it about?
The Effect of Brand Engagement on Brand Equity: The Role of Value Co-creation in the Hospitality Sector of Emerging Markets
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Why is it important?
a strong and relevant research topic—especially given the growing importance of customer experience and co-creation in the hospitality industry, particularly within emerging market
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This page is a summary of: The Effect of Brand Engagement on Brand Equity: The Role of Value Co-creation in the Hospitality Sector of Emerging Markets, Journal of African Business, April 2025, Taylor & Francis,
DOI: 10.1080/15228916.2025.2486834.
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