What is it about?
Going green, paying more: the relationship between trust in green labeling, green perceived value and price premiums
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Why is it important?
Green marketing and customer reactions
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This page is a summary of: Going green, paying more: the relationship between trust in green labeling, green perceived value and price premiums, International Journal of Quality and Service Sciences, August 2025, Emerald,
DOI: 10.1108/ijqss-09-2023-0132.
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