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  1. The Role of Digital Marketing in the Hospitality Industry

    Article • October 2026, IGI Global

    Dr. Vijaya Kittu Manda

  2. Reframing Organizational Agility and Adaptivity Through Behavioral Knowledge-Based Foundations for Resilient Performance

    Article • August 2026, IGI Global

    Dr. Vijaya Kittu Manda

  3. A practical framework for selecting PROMETHEE preference functions in marketing decision-making

    Article • Journal of Marketing Analytics, August 2026, Springer Science + Business Media

    Dr. Vijaya Kittu Manda

  4. Intelligent Control Towers for Resilient and Compliant Pharmaceutical Supply Chains

    Article • July 2026, IGI Global

    Dr. Vijaya Kittu Manda

  5. Stochastic Optimization and LSTM-Based Decision Intelligence Framework for Pharmaceutical Supply Chain Control Towers

    Article • July 2026, IGI Global

    Dr. Vijaya Kittu Manda

  6. Virtue-Based Sustainable Marketing Systems: An Aristotelian Framework for Societal Flourishing

    Article • Journal of Macromarketing, July 2026, SAGE Publications

    Dr. Vijaya Kittu Manda

  7. Federated Learning for Financial Fraud Detection

    Article • June 2026, IGI Global

    Dr. Vijaya Kittu Manda

  8. Digital Reverse Logistics and Urban Life Satisfaction in Sustainable Automobile Digital Service Markets

    Article • June 2026, IGI Global

    Dr. Vijaya Kittu Manda

  9. Modeling Human-Centered Artificial Intelligence in Marketing Education

    Article • June 2026, IGI Global

    Dr. Vijaya Kittu Manda

  10. Proximal Policy Optimization in 5G, B5G, and 6G Communication Systems: A Systematic Review

    Article • Future Internet, June 2026, MDPI AG

    Dr. Vijaya Kittu Manda

  11. Circular Economy: Business, Technology, and Policy (Part 2)

    Article • June 2026, Bentham Science Publishers

    Dr. Vijaya Kittu Manda

  12. Circular Economy: Business, Technology, and Policy (Part 1)

    Article • June 2026, Bentham Science Publishers

    Dr. Vijaya Kittu Manda

  13. Sustainable value creation in global marketing decisions: a systematic PRISMA review of PROMETHEE applications

    Article • Journal of Marketing Analytics, May 2026, Springer Science + Business Media

    Dr. Vijaya Kittu Manda

  14. Enhancing Healthier Choices and Business Sustainability With Modified Atmosphere Packaging

    Article • May 2026, IGI Global

    Dr. Vijaya Kittu Manda

  15. A Decision-Aid Approach to Social Media Assessment Using PROMETHEE II in Greek Grocery Retail

    Article • Administrative Sciences, February 2026, MDPI AG

    Dr. Vijaya Kittu Manda

  16. Green Marketing as a System of Value Creation: A Conceptual Framework Linking Sustainable Practices and Consumer Life Satisfaction

    Article • Sustainability, January 2026, MDPI AG

    Dr. Vijaya Kittu Manda

  17. Redefining service quality in the digital experience era

    Article • Journal of Hospitality and Tourism Horizons, January 2026, Emerald

    Dr. Vijaya Kittu Manda

  18. Blockchain for Banking

    Article • January 2026, Springer Science + Business Media

    Dr. Vijaya Kittu Manda

  19. A Cross-Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z

    Article • November 2025, IGI Global

    Dr. Vijaya Kittu Manda

  20. Experiential Marketing and Sustainability

    Article • November 2025, IGI Global

    Dr. Vijaya Kittu Manda

  21. Building Culturally Aware Information Technology

    Article • September 2025, IGI Global

    Dr. Vijaya Kittu Manda

  22. The Impact of CSR Dimensions on Customer Loyalty, Brand Image, and Satisfaction in the Hospitality and Tourism Sector: The Role of Customer Trust and Perceived Value

    Article • Journal of Global Marketing, September 2025, Taylor & Francis

    Dr. Vijaya Kittu Manda

  23. Modified Atmospheric Packaging as a Sustainable Food Marketing and Preservation Tool

    Article • September 2025, IGI Global

    Dr. Vijaya Kittu Manda

  24. Geospatial Data Complexities and Technology Challenges in Smart Cities

    Article • August 2025, IGI Global

    Dr. Vijaya Kittu Manda

  25. Drone Taxis and Drone Deliveries in Smart Logistics Security Surveillance

    Article • August 2025, IGI Global

    Dr. Vijaya Kittu Manda

  26. Matera - From Abandonment to Rebirth

    Article • August 2025, IGI Global

    Dr. Vijaya Kittu Manda

  27. Blockchain in Marketing and Communications

    Article • August 2025, IGI Global

    Dr. Vijaya Kittu Manda

  28. Co-Creation, Co-Marketing, and Co-Branding Strategies for Smart Luxury Digital Ecosystems

    Article • July 2025, IGI Global

    Dr. Vijaya Kittu Manda

  29. Inclusive Marketing Strategies for Adaptive Fashion

    Article • July 2025, IGI Global

    Dr. Vijaya Kittu Manda

  30. Marketing Complexity of Smart Consumer Products to Global Millennial Segments

    Article • July 2025, IGI Global

    Dr. Vijaya Kittu Manda

  31. The Influence of Exchange Rate Volatility on International Trade in Emerging Economies

    Article • July 2025, IGI Global

    Dr. Vijaya Kittu Manda

  32. Sustainable Branding, Cultural Intelligence and Co-Marketing

    Article • July 2025, IGI Global

    Dr. Vijaya Kittu Manda

  33. Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse

    Article • Administrative Sciences, July 2025, MDPI AG

    Dr. Vijaya Kittu Manda

  34. Optimizing Reverse Logistics in Retail Sector

    Article • July 2025, IGI Global

    Dr² Majeed Mohammed, Dr. Vijaya Kittu Manda

  35. Blockchain Adoption in Nigerian Port and Maritime Operations

    Article • July 2025, IGI Global

    Dr. Vijaya Kittu Manda

  36. Mapping the Impact of Artificial Intelligence on Management Studies

    Article • June 2025, IGI Global

    Dr. Vijaya Kittu Manda

  37. The EU's Digital Markets Act and its global businesses & competition to big tech companies

    Article • May 2025, IGI Global

    Dr. Vijaya Kittu Manda

  38. Amazon and Apple's Case of CSR Practices for Smart Consumer Products in Global Markets

    Article • April 2025, IGI Global

    Dr. Vijaya Kittu Manda

  39. Green Entrepreneurial Marketing for Global Smart Fashion Consumer Products With the PROMETHE Method

    Article • April 2025, IGI Global

    Dr. Vijaya Kittu Manda

  40. Marketing Social Commentary Through Cinema

    Article • April 2025, IGI Global

    Dr. Vijaya Kittu Manda

  41. Artificial Intelligence Implementation in Education Processes

    Article • February 2025, Deep Science Publishing

    Dr. Vijaya Kittu Manda

  42. Sustainable Practices in the Fashion and Retail Industry

    Article • January 2025, IGI Global

    Dr. Vijaya Kittu Manda

  43. Understanding Slow Fashion Trends Among Wealthy Consumers

    Article • January 2025, IGI Global

    Dr. Vijaya Kittu Manda

  44. Artificial Intelligence for Predicting Progression and Personalizing Healthcare to Alzheimer's Disease Patients

    Article • January 2025, IGI Global

    Dr. Vijaya Kittu Manda

  45. Lessons from the Corporate Governance Issues at BYJU’s

    Article • January 2025, Springer Science + Business Media

    Dr. Vijaya Kittu Manda

  46. Sharding as a Sustainability Blockchain Optimization Tool

    Article • January 2025, Springer Science + Business Media

    Dr. Vijaya Kittu Manda

  47. Media Convergence and the Development of Interactive Broadcasting with Metaverse Technology

    Article • Feedback International Journal of Communication, December 2024, PT Agung Media Publisher

    Dr. Vijaya Kittu Manda

  48. Internet of Things in Marketing: An Introduction

    Article • December 2024, Bentham Science Publishers

    Dr² Majeed Mohammed, Dr. Vijaya Kittu Manda, Esther Asiedu

  49. Applications of Classical, Pairwise, and Hierarchical MCDM Techniques in Marketing Management

    Article • December 2024, IGI Global

    Dr. Vijaya Kittu Manda

  50. Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing

    Article • December 2024, IGI Global

    Dr. Vijaya Kittu Manda

  51. Tata Motors

    Article • December 2024, Taylor & Francis

    Dr. Vijaya Kittu Manda

  52. Current Trends, Opportunities, and Futures Research Directions in Geospatial Technologies for Smart Cities

    Article • December 2024, IGI Global

    Dr. Vijaya Kittu Manda

  53. Geospatial Technologies for Smart Cities

    Article • December 2024, IGI Global

    Dr. Vijaya Kittu Manda

  54. Ethical AI and Decision-Making in Management Leadership

    Article • October 2024, IGI Global

    Dr. Vijaya Kittu Manda

  55. Blockchain in Cybersecurity

    Article • October 2024, IGI Global

    Dr. Vijaya Kittu Manda

  56. Luxury Fashion Consumption and Branding in the Affluent Market

    Article • October 2024, IGI Global

    Dr. Vijaya Kittu Manda

  57. Ethical Frameworks for Use in Artificial Intelligence Systems

    Article • August 2024, IGI Global

    Dr. Vijaya Kittu Manda

  58. Blockchain technology for ecological and environmental applications

    Article • Ecological Questions, July 2024, Uniwersytet Mikolaja Kopernika/Nicolaus Copernicus University

    Dr. Vijaya Kittu Manda

  59. The Rise of Two-Wheeler Electric Vehicles in India

    Article • June 2024, IGI Global

    Dr. Vijaya Kittu Manda

  60. Role of Payment Systems in Financial Well-Being

    Article • June 2024, IGI Global

    Dr. Vijaya Kittu Manda

  61. Influencer Marketing in the Age of Metaverse

    Article • June 2024, IGI Global

    Dr. Vijaya Kittu Manda

  62. Blockchain in Advertising: Transparent, Secure, and Trustworthy Marketing

    Article • June 2024, IGI Global

    Dr. Vijaya Kittu Manda

  63. Artificial Intelligence Applications in the Indian Financial Ecosystem

    Article • May 2024, Wiley

    Dr. Vijaya Kittu Manda

  64. Research and Applications of Neurotechnologies for Leadership

    Article • April 2024, IGI Global

    Dr. Vijaya Kittu Manda

  65. Enhancing Security Using GPS-GSM Motorcycle Tracking System

    Article • Asian Journal of Research in Computer Science, April 2024, Sciencedomain International

    Dr. Vijaya Kittu Manda

  66. Sovereign green bonds as an unconventional tool to address climate change

    Article • Ecological Questions, March 2024, Uniwersytet Mikolaja Kopernika/Nicolaus Copernicus University

    Dr. Vijaya Kittu Manda

  67. Building Blocks, Opportunities, and Challenges of Metaverse in Web 3.0

    Article • March 2024, IGI Global

    Dr. Vijaya Kittu Manda

  68. Revolutionizing Finance With Decentralized Finance (DeFi)

    Article • March 2024, IGI Global

    Dr. Vijaya Kittu Manda

  69. Meta-analysis of blockchain-powered electronic voting systems

    Article • MATEC Web of Conferences, January 2024, EDP Sciences

    Dr. Vijaya Kittu Manda

  70. Corporate Governance Failure and the Regulatory Fight Against It

    Article • December 2023, IGI Global

    Dr. Vijaya Kittu Manda

  71. Customer Experience in the Web 3.0 Era

    Article • November 2023, IGI Global

    Dr. Vijaya Kittu Manda

  72. Lessons From the FTX Cryptocurrency Exchange Collapse

    Article • June 2023, IGI Global

    Dr. Vijaya Kittu Manda

  73. The Collapse Of Silvergate Bank

    Article • American Journal of Economic and Management Business (AJEMB), June 2023, Central Publishing

    Dr. Vijaya Kittu Manda

  74. Blockchain for the asset management industry

    Article • World Review of Science Technology and Sustainable Development, January 2023, Inderscience Publishers

    Dr. Vijaya Kittu Manda

  75. Blockchain for the asset management industry

    Article • World Review of Science Technology and Sustainable Development, January 2023, Inderscience Publishers

    Dr. Vijaya Kittu Manda

  76. Cognitive Dissonance Bias Among Stock Market Investors

    Article • July 2022, SAGE Publications

    Dr. Vijaya Kittu Manda

  77. Are Stock Market Training Programs worth it?

    Article • Indonesian Journal of Contemporary Education, April 2022, IIES Independent

    Dr. Vijaya Kittu Manda

  78. Lessons from the 2021 Indian Coal Shortage & Power Crisis

    Article • SSRN Electronic Journal, January 2022, Elsevier

    Dr. Vijaya Kittu Manda

  79. Dubai and Barcelona as Smart Cities: Some Reflections on Data Protection Law and Privacy

    Article • Environmental Policy and Law, December 2021, IOS Press

    Arbia Hlali, Dr. Vijaya Kittu Manda

  80. LEARNING MODULES FOR TRAINING MUTUAL FUND TO INVESTORS

    Article • Pendas Mahakam Jurnal Pendidikan dan Pembelajaran Sekolah Dasar, June 2021, Faculty of Teacher Training and Education

    Dr. Vijaya Kittu Manda

  81. Variables Impacting Mutual Fund Expense Ratio: The Indian Midcap Mutual Fund Experience

    Article • Journal of Contemporary Issues in Business and Government, April 2021, Siree Journals

    Dr. Vijaya Kittu Manda

  82. WITHDRAWN: Medical oxygen supply during COVID-19: A study with specific reference to State of Andhra Pradesh, India

    Article • Materials Today Proceedings, January 2021, Elsevier

    Dr. Vijaya Kittu Manda

  83. FPI Fund Flows During COVID-19: A Critical Perspective

    Article • November 2020, IOR Press

    Dr. Vijaya Kittu Manda

  84. Indian Mutual Funds in the Times of Covid-19

    Article • November 2020, IOR Press

    Dr. Vijaya Kittu Manda

  85. Learning and Investing During COVID-19 Crisis: A Behavioral Finance Perspective

    Article • November 2020, IOR Press

    Dr. Vijaya Kittu Manda

  86. Lessons to the Banking Industry During COVID-19 Crisis

    Article • November 2020, IOR Press

    Dr. Vijaya Kittu Manda

  87. Taxation for Resident Taxpayers During COVID-19

    Article • November 2020, IOR Press

    Dr. Vijaya Kittu Manda

  88. Blockchain-based Net Asset Value (NAV) calculation for Mutual Funds

    Article • International Journal of Advanced Trends in Computer Science and Engineering, April 2020, The World Academy of Research in Science and Engineering

    Dr. Vijaya Kittu Manda

  89. Application of Marketing 4.0 Principles By the Indian Mutual Fund Industry

    Article • International Journal of Recent Technology and Engineering (IJRTE), January 2020, Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP

    Blue Eyes Intelligence Engineering and Sciences Blue Eyes Intelligence Engineering and Sciences Publication, Dr. Vijaya Kittu Manda

  90. The Indian Automobile Sector Slowdown

    Article • SSRN Electronic Journal, January 2020, Elsevier

    Dr. Vijaya Kittu Manda

  91. Investors’ Preference and Regulatory Aspects in the Indian Derivatives Market

    Article • SSRN Electronic Journal, January 2020, Elsevier

    Dr. Vijaya Kittu Manda

  92. Crisis in the Indian Non-Banking Finance Companies (NBFC) Sector

    Article • International Journal of Recent Technology and Engineering (IJRTE), November 2019, Blue Eyes Intelligence Engineering and Sciences Engineering and Sciences Publication - BEIESP

    Blue Eyes Intelligence Engineering and Sciences Blue Eyes Intelligence Engineering and Sciences Publication, Dr. Vijaya Kittu Manda

  93. Five Essential Investing Topics for Finance Students

    Article • April 2019, IOR Press

    Dr. Vijaya Kittu Manda

  94. Transformation Towards Cashless Economy – An Indian Perspective

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Dr. Vijaya Kittu Manda

  95. Should Islamic Banking & Financial Institutions go with General Data Protection Regulation Compliance?

    Article • International Journal of Islamic Economics and Finance (IJIEF), January 2019, JK School of Gov, Universitas Muhammadiyah Yogyakarta

    Dr. Vijaya Kittu Manda

  96. Boardroom Battles & Corporate Governance Turbulence at IndiGo

    Article • Journal of Management and Public Policy, January 2019, Diva Enterprises Private Limited

    Dr. Vijaya Kittu Manda

  97. Status Check on Blockchain Implementations in India

    Article • SSRN Electronic Journal, January 2018, Elsevier

    Dr. Vijaya Kittu Manda

  98. Blockchain Technology for the Mutual Fund Industry

    Article • SSRN Electronic Journal, January 2018, Elsevier

    Dr. Vijaya Kittu Manda

  99. Asset Quality & Risk Management Practices - An Analysis on Yes Bank

    Article • SSRN Electronic Journal, January 2018, Elsevier

    Dr. Vijaya Kittu Manda

  100. ELSS Mutual Fund Preferences of Indian Tax Savers

    Article • SSRN Electronic Journal, January 2018, Elsevier

    Dr. Vijaya Kittu Manda

  101. Characteristics of Contraceptive Acceptors in Lusaka, Zambia

    Article • Studies in Family Planning, March 1987, JSTOR

    Dr. Vijaya Kittu Manda