Professor Klement Podnar
University of Ljubljana
Professor, Communication & Media Studies
Slovenia
My co-authors include
Wim Elving
Ursa Golob
Professor Anne Ellerup Nielsen
My Publications
The role of resident-city identification in building residents’ city commitment
European Planning Studies
February 2019
The bad, the ugly and the good: new challenges for CSR communication
Corporate Communications An International Journal
April 2015
The twin foci of organisational identification and their relevance for commitment: a st...
Journal of Business Economics and Management
December 2014
The Importance of Values Motivation and Expectations for Consumers’ Responses to Corpor...
October 2014
Corporate Communication2014 1 Klement Podnar Corporate Communication UK Pearson 2012
Corporate Communications An International Journal
September 2014
Critical points of CSR-related stakeholder dialogue in practice
Business Ethics A European Review
April 2014
Corporate Social Responsibility as a Messy Problem: Linking Systems and Sensemaking Per...
Systemic Practice and Action Research
July 2013
CSR communication: quo vadis?
Corporate Communications An International Journal
April 2013
The role of consumer–brand identification in building brand relationships
Journal of Business Research
January 2013
Mapping semantic meaning of corporate reputation in global economic crisis context: A S...
Public Relations Review
December 2012
The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase ...
Journal of Promotion Management
April 2012
Corporate Social Responsibility Communication and Dialogue
September 2011
Identification with an organisation as a dual construct
European Journal of Marketing
September 2011
Friendly flexible working practices within the internal marketing framework: a service ...
Service Industries Journal
September 2010
Economic perspectives on public relations
Public Relations Review
November 2009
Social economy and social responsibility: alternatives to global anarchy of neoliberalism?
International Journal of Social Economics
April 2009
Reconstruction of public relations history through publications in Public Opinion Quart...
Journal of Communication Management
February 2009
Guest Editorial: Communicating Corporate Social Responsibility
Journal of Marketing Communications
April 2008
CSR expectations: the focus of corporate marketing
Corporate Communications An International Journal
October 2007
How Reference Pricing for Pharmaceuticals Can Increase Generic Share of Market: The Slo...
Journal of Marketing & Public Policy
May 2007
Competitive advantage in the marketing of products within the enlarged European Union
European Journal of Marketing
April 2007
Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Le...
Journal of Marketing Communications
December 2006
Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe
Journal of Brand Management
September 2006
Corporate identity in Slovenia
Corporate Communications An International Journal
March 2005
Customer Engagement Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online...