Professor Klement Podnar

The role of resident-city identification in building residents’ city commitment

• European Planning Studies
• February 2019

The bad, the ugly and the good: new challenges for CSR communication

• Corporate Communications An International Journal
• April 2015

The twin foci of organisational identification and their relevance for commitment: a st...

• Journal of Business Economics and Management
• December 2014

The Importance of Values Motivation and Expectations for Consumers’ Responses to Corpor...

• October 2014

Corporate Communication2014 1 Klement Podnar Corporate Communication UK Pearson 2012

• Corporate Communications An International Journal
• September 2014

Critical points of CSR-related stakeholder dialogue in practice

• Business Ethics A European Review
• April 2014

Corporate Social Responsibility as a Messy Problem: Linking Systems and Sensemaking Per...

• Systemic Practice and Action Research
• July 2013

CSR communication: quo vadis?

• Corporate Communications An International Journal
• April 2013

The role of consumer–brand identification in building brand relationships

• Journal of Business Research
• January 2013

Mapping semantic meaning of corporate reputation in global economic crisis context: A S...

• Public Relations Review
• December 2012

The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase ...

• Journal of Promotion Management
• April 2012

Corporate Social Responsibility Communication and Dialogue

• September 2011

Identification with an organisation as a dual construct

• European Journal of Marketing
• September 2011

Friendly flexible working practices within the internal marketing framework: a service ...

• Service Industries Journal
• September 2010

Economic perspectives on public relations

• Public Relations Review
• November 2009

Social economy and social responsibility: alternatives to global anarchy of neoliberalism?

• International Journal of Social Economics
• April 2009

Reconstruction of public relations history through publications in Public Opinion Quart...

• Journal of Communication Management
• February 2009

Guest Editorial: Communicating Corporate Social Responsibility

• Journal of Marketing Communications
• April 2008

CSR expectations: the focus of corporate marketing

• Corporate Communications An International Journal
• October 2007

How Reference Pricing for Pharmaceuticals Can Increase Generic Share of Market: The Slo...

• Journal of Marketing & Public Policy
• May 2007

Competitive advantage in the marketing of products within the enlarged European Union

• European Journal of Marketing
• April 2007

Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Le...

• Journal of Marketing Communications
• December 2006

Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe

• Journal of Brand Management
• September 2006

Corporate identity in Slovenia

• Corporate Communications An International Journal
• March 2005

Customer Engagement Fad or the Real McCoy? The Attempt of IMC Paradigm Shift via Online...