Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Level Model

  • Klement Podnar, Zlatko Jancic
  • Journal of Marketing Communications, December 2006, Taylor & Francis
  • DOI: 10.1080/13527260600720376

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http://dx.doi.org/10.1080/13527260600720376

The following have contributed to this page: Professor Klement Podnar