Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Level Model

  • Klement Podnar, Zlatko Jancic
  • Journal of Marketing Communications, December 2006, Taylor & Francis
  • DOI: 10.1080/13527260600720376

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Professor Klement Podnar