The role of consumer–brand identification in building brand relationships

  • Urška Tuškej, Urša Golob, Klement Podnar
  • Journal of Business Research, January 2013, Elsevier
  • DOI: 10.1016/j.jbusres.2011.07.022

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http://dx.doi.org/10.1016/j.jbusres.2011.07.022

The following have contributed to this page: Professor Klement Podnar