The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability

  • Klement Podnar, Pina Javernik
  • Journal of Promotion Management, April 2012, Taylor & Francis
  • DOI: 10.1080/10496491.2012.668426

The Effect of Word of Mouth on Consumers’ Attitudes Toward Products and Their Purchase Probability'

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/10496491.2012.668426

The following have contributed to this page: Professor Klement Podnar