How Reference Pricing for Pharmaceuticals Can Increase Generic Share of Market: The Slovenian Experience

  • Klement Podnar, Bojan Molj, Urs̆a Golob
  • Journal of Marketing & Public Policy, May 2007, American Marketing Association (AMA)
  • DOI: 10.1509/jppm.26.1.89

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http://dx.doi.org/10.1509/jppm.26.1.89

The following have contributed to this page: Professor Klement Podnar