Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe

  • Johan Van Rekom, Gabriele Jacobs, Peeter W J Verlegh, Klement Podnar
  • Journal of Brand Management, September 2006, Springer Science + Business Media
  • DOI: 10.1057/palgrave.bm.2550056

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http://dx.doi.org/10.1057/palgrave.bm.2550056

The following have contributed to this page: Professor Klement Podnar