All Stories

  1. Sponsees matter! How collective responsibility judgments of sport sponsors affect sponsee equity

    Article • European Sport Management Quarterly, June 2019, Taylor & Francis

    Anne Souchon

  2. Spontaneity and international marketing performance

    Article • International Marketing Review, September 2016, Emerald

    Anne Souchon

  3. Antecedents to export information generation: a cross-national study

    Article • International Marketing Review, November 2015, Emerald

    Anne Souchon

  4. Export decision‐making orientation: an exploratory study

    Article • International Marketing Review, July 2012, Emerald

    Anne Souchon

  5. Learning orientation in export functions: impact on export growth

    Article • International Marketing Review, April 2012, Emerald

    Anne Souchon

  6. Level of analysis in export performance research

    Article • International Marketing Review, February 2012, Emerald

    Anne Souchon

  7. Advances in International Marketing

    Article • January 2009

    Anne Souchon

  8. The quality of market-oriented behaviors: Formative index construction

    Article • Journal of Business Research, December 2008, Elsevier

    Anne Souchon

  9. Outcomes of service encounter quality in a business-to-business context

    Article • Industrial Marketing Management, July 2007, Elsevier

    Anne Souchon

  10. Quality of Export Memory Content: A Conceptual Framework

    Article • Journal of Marketing Management, April 2005, Taylor & Francis

    Anne Souchon

  11. Marketing information use and organisational performance: the mediating role of responsiveness

    Article • Journal of Strategic Marketing, December 2004, Taylor & Francis

    Anne Souchon

  12. Export Information Use: A Five-Country Investigation of Key Determinants

    Article • Journal of International Marketing, September 2003, American Marketing Association (AMA)

    Anne Souchon

  13. Making the Most Out of Export Information: An Exploratory Study of UK and New Zealand Exporters

    Article • Journal of Euromarketing, March 2003, IMDA Press

    Anne Souchon

  14. Symbolic use of export information

    Article • International Marketing Review, February 2003, Emerald

    Anne Souchon

  15. Towards an understanding of cross‐national similarities and differences in export information utilization

    Article • International Marketing Review, February 2003, Emerald

    Anne Souchon

  16. Service Encounter Conceptualisation: Employees' Service Behaviours and Customers' Service Quality Perceptions

    Article • Journal of Marketing Management, June 2001, Taylor & Francis

    Anne Souchon

  17. Measuring Export Information Use

    Article • Journal of Business Research, September 1999, Elsevier

    Anne Souchon

  18. Export information acquisition modes: measure development and validation

    Article • International Marketing Review, April 1999, Emerald

    Anne Souchon

  19. Information Utilisation by Exporting Firms: Conceptualisation, Measurement, and Impact on Export Performance

    Article • January 1998, Springer Science + Business Media

    Anne Souchon

  20. Use and non‐use of export information: Some preliminary insights into antecedents and impact on export performance

    Article • Journal of Marketing Management, April 1997, Taylor & Francis

    Anne Souchon