Spontaneity and international marketing performance

Anne L. Souchon, Paul Hughes, Andrew M. Farrell, Ekaterina Nemkova, João S. Oliveira
  • International Marketing Review, September 2016, Emerald
  • DOI: 10.1108/imr-06-2014-0199

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http://dx.doi.org/10.1108/imr-06-2014-0199

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