What is it about?

This paper is the result of a collaboration between academic researchers and retail practitioners. Following an initial qualitative study, the authors collected survey data from a sample of 168 retail and technology professionals. The study offers a map that plots 21 technological solutions that retail experts identify as enablers of four key competitive strategies: (1) product superiority, (2) enhanced customer experience,(3) frictionless shopping experience and (4) operational excellence.

Featured Image

Why is it important?

Technology is rewriting the way consumers shop as well as the retail operating models. In this context, investment in new technologies is a strategic imperative for retailers striving to remain relevant and profitable. The encompassing classification enables a better understanding of the impact of technology on retailers' competitive positioning.

Read the Original

This page is a summary of: Technology: a strategic imperative for successful retailers, International Journal of Retail & Distribution Management, February 2023, Emerald,
DOI: 10.1108/ijrdm-03-2022-0088.
You can read the full text:



The following have contributed to this page