What is it about?

With LEGO® SERIOUS PLAY® method research participants build models from LEGO bricks and explained their ideal view on how host-guest exchange experience on organic farms should work.

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Why is it important?

The method allowed to represent sometimes complex, entrenched and emotional issues, and relationships that may have been difficult to express via traditional research methods.


As a novel method, LEGO® SERIOUS PLAY® provides opportunities for researchers who want to gain a deeper understanding of the social dimensions of tourism, to co-create spaces for knowledge exchange and develop an in-depth understanding of socially constructed relationships and realities.

Dr Yana Wengel
Hainan University

Read the Original

This page is a summary of: A critical consideration of LEGO® SERIOUS PLAY® methodology for tourism studies, Tourism Geographies, June 2019, Taylor & Francis,
DOI: 10.1080/14616688.2019.1611910.
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