What is it about?
With LEGO® SERIOUS PLAY® method research participants build models from LEGO bricks and explained their ideal view on how host-guest exchange experience on organic farms should work.
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Photo by Rick Mason on Unsplash
Why is it important?
The method allowed to represent sometimes complex, entrenched and emotional issues, and relationships that may have been difficult to express via traditional research methods.
Perspectives
As a novel method, LEGO® SERIOUS PLAY® provides opportunities for researchers who want to gain a deeper understanding of the social dimensions of tourism, to co-create spaces for knowledge exchange and develop an in-depth understanding of socially constructed relationships and realities.
Dr Yana Wengel
Hainan University
Read the Original
This page is a summary of: A critical consideration of LEGO® SERIOUS PLAY® methodology for tourism studies, Tourism Geographies, June 2019, Taylor & Francis,
DOI: 10.1080/14616688.2019.1611910.
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