What is it about?
With LEGO® SERIOUS PLAY® method research participants build models from LEGO bricks and explained their ideal view on how host-guest exchange experience on organic farms should work.
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Why is it important?
The method allowed to represent sometimes complex, entrenched and emotional issues, and relationships that may have been difficult to express via traditional research methods.
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This page is a summary of: A critical consideration of LEGO® SERIOUS PLAY® methodology for tourism studies, Tourism Geographies, June 2019, Taylor & Francis,
DOI: 10.1080/14616688.2019.1611910.
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