What is it about?
What do we know about the flash sale as distribution channels in hospitality? Are Groupon and Secret Escapes the "same thing" when it comes to selling hotel rooms? Where will the development of flash sales lead us? Who is mimicking who?
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Why is it important?
We conceptualise and explain how Flash Sales in tourism have developed since the early days of Groupon craze. We draw parallels with the business model elements of OTAs, the dominant e-distribution channel in hospitality and predict future development of both types of distribution channels.
Perspectives
The papers adds systematic understanding to flash sales in tourism and hospitality e-distribution discourse.
Miha Bratec
Read the Original
This page is a summary of: A business model approach towards the understanding of daily deals within Internet distribution systems, Tourism Economics, July 2019, SAGE Publications, DOI: 10.1177/1354816619863261.
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