What is it about?
In this paper we find that being dedicated to taking vacations is a distinct psychological characteristic of individuals.
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Why is it important?
Understanding who will take vacations even when faced with constraints, such as fewer vacation days a year, has important implications for forecasting how many people will travel, for correctly targeting travel-related advertising campaigns, for determining the potential success of appeals to travel less, for stimulating travel demand after a crisis, and for estimating the impact of changes in vacation-related labor laws or employment contracts.
Perspectives
We often assume that everyone likes going on vacations away from home. At the same time, we think that demand for vacations is very elastic, meaning that changes in prices or circumstances will directly lead to changes in the consumption of vacations. Our research challenges both assumptions by showing that individuals differ in their dedication to vacations and that some people will try to go on vacations even when they face hurdles.
Dr. Ulrike Gretzel
University of Southern California
Read the Original
This page is a summary of: Conceptualizing vacation dedication, Current Issues in Tourism, October 2019, Taylor & Francis,
DOI: 10.1080/13683500.2019.1678572.
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