What is it about?
In one of the darkest moments in our collective history, one would expect shared sentiments, solidarity of purpose and cooperation among peoples of all nations to defeat the “demon” (COVID-19 virus) that haunts every one of us. But blame game and finger-pointing are dividing the world into us and them. This study analyzes why we are getting hostile instead of embracing one another in our dark times using tourism context. We find that our need to avoid infection reinforces negative beliefs we have of others, making us treat them badly.
Photo by Jason Leung on Unsplash
Why is it important?
Recognizing why we have certain behaviors allows us to change the why to produce desirable outcomes. So, knowing that our fear of infection leads to negative perceptions of people who are different from us should give us a pause anytime we catch ourselves thinking these people are like this or that. It may simply be our evolved fear of infection talking to us. Then, we can realistically tell if we are, indeed, in danger of infection and act appropriately.
Read the Original
This page is a summary of: Sustainable cross-border tourism management: COVID-19 avoidance motive on resident hospitality, Journal of Sustainable Tourism, May 2022, Taylor & Francis, DOI: 10.1080/09669582.2022.2069787.
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