All Stories

  1. No longer violent enough?: Creative destruction, innovation and the ossification of neoliberal capitalism

    Article • Journal of Marketing Management, July 2018, Taylor & Francis

    Dr Detlev Zwick

  2. Biopolitical Marketing and Social Media Brand Communities

    Article • Theory Culture & Society, July 2016, SAGE Publications

    Dr Detlev Zwick

  3. Defending the Right Lines of Division: Ritzer's Prosumer Capitalism in the Age of Commercial Customer Surveillance and Big Data

    Article • Sociological Quarterly, August 2015, Taylor & Francis

    Dr Detlev Zwick

  4. The ideology of the ethical consumption gap

    Article • Marketing Theory, July 2015, SAGE Publications

    Dr Detlev Zwick

  5. The Field of Business Sustainability and the Death Drive: A Radical Intervention

    Article • Journal of Business Ethics, November 2014, Springer Science + Business Media

    Dr Detlev Zwick

  6. Capitalism – A companion to Marx's economy critique

    Article • Consumption Markets & Culture, August 2014, Taylor & Francis

    Dr Detlev Zwick

  7. Tracking Prosumption Work on eBay

    Article • American Behavioral Scientist, December 2011, SAGE Publications

    Dr Detlev Zwick

  8. Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes

    Article • Marketing Theory, September 2011, SAGE Publications

    Dr Detlev Zwick

  9. Inside Marketing: Practices, Ideologies, Devices

    Article • February 2011, Oxford University Press (OUP)

    Dr Detlev Zwick

  10. 10. Flipping the Neighborhood: Biopolitical Marketing as Value Creation for Condos and Lofts

    Article • February 2011, Oxford University Press (OUP)

    Dr Detlev Zwick

  11. The pixelated Consumer captured in the Marketer's gaze...

    Article • January 2011, SAGE Publications

    Dr Nikhilesh Dholakia, Dr Detlev Zwick

  12. Manufacturing Customers

    Article • Journal of Consumer Culture, June 2009, SAGE Publications

    Dr Detlev Zwick

  13. Putting Consumers to Work

    Article • Journal of Consumer Culture, July 2008, SAGE Publications

    Dr Detlev Zwick

  14. The Social Pedagogy of Wall Street: Stock Trading as Political Activism?

    Article • Journal of Consumer Policy, June 2007, Springer Science + Business Media

    Dr Detlev Zwick

  15. Mapping consumer power: an integrative framework for marketing and consumer research

    Article • European Journal of Marketing, September 2006, Emerald

    Dr Detlev Zwick

  16. Do Objects have Agency? The e-world demands we revisit this important philosophical question

    Article • Consumption Markets & Culture, March 2006, Taylor & Francis

    Dr Nikhilesh Dholakia, Dr Detlev Zwick

  17. Where the Action Is: Internet Stock Trading as Edgework

    Article • Journal of Computer-Mediated Communication, November 2005, Oxford University Press (OUP)

    Dr Detlev Zwick

  18. Electronic consumer subjectivity... a constellation of data points?

    Article • Information and Organization, July 2004, Elsevier

    Dr Nikhilesh Dholakia, Dr Detlev Zwick

  19. An Early Robust Framework on Indentity, Privacy, Security Issues

    Article • Journal of Macromarketing, June 2004, SAGE Publications

    Dr Nikhilesh Dholakia, Dr Detlev Zwick

  20. Convenience and Privacy... the Eternal Tech Tradeoff... a pioneering look in this paper

    Article • Telematics and Informatics, May 2004, Elsevier

    Dr Nikhilesh Dholakia, Dr Detlev Zwick

  21. Mirrors of Masculinity: Representation and Identity in Advertising Images

    Article • Consumption Markets & Culture, March 2004, Taylor & Francis

    Dr Detlev Zwick

  22. Early piece: databases & consumers, Detlev Zwick (esp.) & Nikhilesh Dholakia have done more since

    Article • IGI Global

    Dr Nikhilesh Dholakia, Dr Detlev Zwick

  23. Review of technology, markets, consumer and culture interactions

    Article • SAGE Publications

    Dr Nikhilesh Dholakia, Dr Detlev Zwick

  24. The Rise of the Customer Database

    Article • Taylor & Francis

    Dr Detlev Zwick

  25. Stock Trading in the Digital Age

    Article • Taylor & Francis

    Dr Detlev Zwick