What is it about?

A significant theory-building article emerging from the doctoral dissertation of Detlev Zwick at the University of Rhode Island (URI), done under the direction of Nikhilesh Dholakia.

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Why is it important?

Follow Detlev Zwick's continuing work... he has taken the ideas of virtual objects to considerable length, including the pixelated "manufacturing" of consumers.

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This page is a summary of: The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer‐Object Theory in Consumer Research, Consumption Markets & Culture, March 2006, Taylor & Francis, DOI: 10.1080/10253860500481452.
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