Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management

  • Detlev Zwick, Nikhilesh Dholakia
  • Information and Organization, July 2004, Elsevier
  • DOI: 10.1016/j.infoandorg.2004.01.002

Electronic consumer subjectivity... a constellation of data points?

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The following have contributed to this page: Dr Nikhilesh Dholakia and Dr Detlev Zwick