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Why is it important?
Pauline Maclaran gets a major vote of thanks for her guidance in the development of this review paper.
Read the Original
This page is a summary of: Technology, Consumers, and Marketing Theory, SAGE Publications, DOI: 10.4135/9781446222454.n28.
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Resources
Nikhilesh Dholakia: Google Scholar Page
A sampling of the stream of work that helped in developing this review paper.
Insightful paper on databases and consumers by Detlev Zwick and Janice Denegri Knott
The critical insights available in such works are hard to find in the run-of-the-mill papers on technology, markets and consumers.
Infotainment technology in the home...
A pioneering compilation of papers on Infotainment in the Home... from the University of Rhode Island (URI), the institution with which some of the authors of this review paper are connected.
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