Technology, Consumers, and Marketing Theory

  • Nikhilesh Dholakia, Detlev Zwick, Janice Denegri-Knott
  • SAGE Publications
  • DOI: 10.4135/9781446222454.n28

Review of technology, markets, consumer and culture interactions

Why is it important?

Pauline Maclaran gets a major vote of thanks for her guidance in the development of this review paper.

Read Publication

http://dx.doi.org/10.4135/9781446222454.n28

The following have contributed to this page: Dr Nikhilesh Dholakia and Dr Detlev Zwick