All Stories

  1. How young Chinese consumers view Chinese brands

    Article • Young Consumers Insight and Ideas for Responsible Marketers, April 2018, Emerald

    Dr Mitchell Ross

  2. The Schoolie experience: social identity and disconfirmation

    Article • International Journal of Event and Festival Management, October 2016, Emerald

    Dr Mitchell Ross

  3. Developing a motivation-based segmentation typology of Facebook users

    Article • Marketing Intelligence & Planning, October 2015, Emerald

    Dr Mitchell Ross

  4. Examining the relationship between social media characteristics and psychological dispositions

    Article • European Journal of Marketing, September 2015, Emerald

    Dr Mitchell Ross

  5. Testing a conceptual model of Facebook brand page communities

    Article • Journal of Research in Interactive Marketing, August 2015, Emerald

    Dr Mitchell Ross

  6. Self-regulatory focus and advertising effectiveness

    Article • Marketing Intelligence & Planning, June 2015, Emerald

    Professor Debra Grace, Dr Mitchell Ross

  7. Information literacy self-efficacy: The effect of juggling work and study

    Article • Library & Information Science Research, October 2013, Elsevier

    Dr Mitchell Ross

  8. Come on higher ed … get with the programme! A study of market orientation in international student recruitment

    Article • Educational Review, May 2013, Taylor & Francis

    Professor Debra Grace, Dr Mitchell Ross

  9. An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions

    Article • Marketing Intelligence & Planning, June 2012, Emerald

    Professor Debra Grace, Dr Mitchell Ross

  10. Putting student evaluations into perspective: The Course Experience Quality and Satisfaction Model (CEQS)

    Article • Studies In Educational Evaluation, June 2012, Elsevier

    scott weaven, Professor Debra Grace, Dr Mitchell Ross

  11. Exploring the international student recruitment industry through the Strategic Orientation Performance Model

    Article • Journal of Marketing Management, May 2012, Taylor & Francis

    Professor Debra Grace, Dr Mitchell Ross

  12. Consumer retirement planning: an exploratory study of gender differences

    Article • Qualitative Market Research An International Journal, April 2010, Emerald

    scott weaven, Professor Debra Grace, Dr Mitchell Ross

  13. Institutional and managerial factors affecting international student recruitment management

    Article • The International Journal of Educational Management, September 2007, Emerald

    Dr Mitchell Ross