How young Chinese consumers view Chinese brands

Ting Jin, Wei Shao, Deborah Griffin, Mitchell Ross
  • Young Consumers Insight and Ideas for Responsible Marketers, April 2018, Emerald
  • DOI: 10.1108/yc-09-2017-00740

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http://dx.doi.org/10.1108/yc-09-2017-00740

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