Self-regulatory focus and advertising effectiveness

Wei Shao, Debra Grace, Mitchell Ross
  • Marketing Intelligence & Planning, June 2015, Emerald
  • DOI: 10.1108/mip-05-2014-0093

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http://dx.doi.org/10.1108/mip-05-2014-0093

The following have contributed to this page: Professor Debra Grace and Dr Mitchell Ross