Current affiliation: Indian Institute of Technology RoorkeeSubject: Business & ManagementPrimary location: India
Published in:Procedia - Social and Behavioral SciencesPublication date:2015-05-01
Published in:Journal of Global Fashion MarketingPublication date:2016-01-02
This study investigates customer engagement in the context of fashion apparel. It examines the effects of brand image and brand love on customer en...
Published in:Journal of Internet CommercePublication date:2016-01-02
This study explores the role of customer engagement in enhancing trust and word-of-mouth on brand communities over Facebook. The effect of customer...
Published in:Management DecisionPublication date:2016-09-19
A systematic review of the past decade
This paper provides a systematic review of customer engagement research in the existing literature, derives a comprehensive definition of customer...
Published in:South Asian Journal of Business and Management CasesPublication date:2016-12-01
Published in:Telematics and InformaticsPublication date:2017-07-01
Published in:South Asian Journal of Business StudiesPublication date:2017-03-06
An empirical check
Published in:International Journal of Islamic and Middle Eastern Finance and ManagementPublication date:2017-04-18
Published in:Marketing Intelligence & PlanningPublication date:2017-06-05
Published in:PEOPLE International Journal of Social SciencesPublication date:2016-06-08