All Stories

  1. Initiating actor engagement with novel products

    Article • Marketing Theory, November 2019, SAGE Publications

    Carolin Plewa, Dr Jodie Comduit

  2. Engagement of academics in education-driven university-business cooperation: a motivation-based perspective

    Article • Studies in Higher Education, March 2019, Taylor & Francis

    Carolin Plewa, Victoria Galan-Muros, Balzhan Orazbayeva

  3. Examining positive and negative value-in-use in a complex service setting

    Article • European Journal of Marketing, May 2018, Emerald

    Carolin Plewa

  4. Usage center – value cocreation in multi-actor usage processes

    Article • Journal of Service Theory and Practice, July 2017, Emerald

    Professor Michael Kleinaltenkamp, Carolin Plewa

  5. Customer engagement with a service provider and context: an empirical examination

    Article • Journal of Service Theory and Practice, July 2017, Emerald

    Carolin Plewa

  6. Professional Service Providers’ Resource Integration Styles (PRO-RIS)

    Article • Journal of Service Research, August 2016, SAGE Publications

    Carolin Plewa

  7. Which sport sponsorships most impact sponsor CSR image?

    Article • European Journal of Marketing, May 2016, Emerald

    Carolin Plewa, Marc Mazodier

  8. Determining value in a complex service setting

    Article • Journal of Service Theory and Practice, September 2015, Emerald

    Carolin Plewa

  9. Career adaptation: The relation of adaptability to goal orientation, proactive personality, and career optimism

    Article • Journal of Vocational Behavior, February 2014, Elsevier

    Carolin Plewa

  10. The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

    Article • Journal of Business Ethics, January 2014, Springer Science + Business Media

    Carolin Plewa

  11. University-Business Cooperation Outcomes and Impacts – A European Perspective

    Article • January 2014, Springer Science + Business Media

    Carolin Plewa

  12. The evolution of university–industry linkages—A framework

    Article • Journal of Engineering and Technology Management, January 2013, Elsevier

    Carolin Plewa

  13. IOS adoption in innovation networks: a case study

    Article • Industrial Management & Data Systems, September 2012, Emerald

    Carolin Plewa, Giselle Rampersad

  14. Technology adoption and performance impact in innovation domains

    Article • Industrial Management & Data Systems, May 2012, Emerald

    Carolin Plewa

  15. Investigating the use of information technology in managing innovation: A case study from a university technology transfer office

    Article • Journal of Engineering and Technology Management, January 2012, Elsevier

    Carolin Plewa

  16. Entrepreneurship perceptions and career intentions of international students

    Article • Education + Training, June 2011, Emerald

    Carolin Plewa

  17. The impact of rebranding on club member relationships

    Article • Asia Pacific Journal of Marketing and Logistics, March 2011, Emerald

    Carolin Plewa

  18. Organisational adoption of e-business: the case of an innovation management tool at a university and technology transfer office

    Article • International Journal of Networking and Virtual Organisations, January 2011, Inderscience Publishers

    Carolin Plewa

  19. Emotions and sponsorship

    Article • Asia Pacific Journal of Marketing and Logistics, January 2010, Emerald

    Carolin Plewa

  20. Exploring Organizational Culture Difference in Relationship Dyads

    Article • Australasian Marketing Journal, May 2009, SAGE Publications

    Carolin Plewa

  21. Communication and trust

    Article • Monash Business Review, July 2008, Monash University

    Carolin Plewa

  22. A dyadic study of “champions” in university‐industry relationships

    Article • Asia Pacific Journal of Marketing and Logistics, March 2008, Emerald

    Carolin Plewa

  23. Key drivers of university‐industry relationships: the role of organisational compatibility and personal experience

    Article • Journal of Services Marketing, August 2007, Emerald

    Carolin Plewa

  24. The effect of a university's market orientation on the industry partner's relationship perception and satisfaction

    Article • International Journal of Technology Intelligence and Planning, January 2006, Inderscience Publishers

    Carolin Plewa

  25. International research customer satisfaction surveys (Germany and Australia) and research provider surveys (Germany and Europe)

    Article • International Journal of Technology Intelligence and Planning, January 2006, Inderscience Publishers

    Carolin Plewa

  26. Organisational culture differences and market orientation: an exploratory study of barriers to university industry relationships

    Article • International Journal of Technology Transfer and Commercialisation, January 2006, Inderscience Publishers

    Carolin Plewa

  27. Satisfaction with university-industry relationships: the impact of commitment, trust and championship

    Article • International Journal of Technology Transfer and Commercialisation, January 2006, Inderscience Publishers

    Carolin Plewa

  28. Relationship marketing and university-industry linkages: A conceptual framework

    Article • Marketing Theory, December 2005, SAGE Publications

    Carolin Plewa

  29. Buyer-Seller Relationships: Australasian Research and Reflections

    Article • Journal of Customer Behaviour, March 2005, Westburn Publishers

    Carolin Plewa