Initiating actor engagement with novel products

Diana Ayi Wong, Jodie Conduit, Carolin Plewa
  • Marketing Theory, November 2019, SAGE Publications
  • DOI: 10.1177/1470593119887474

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http://dx.doi.org/10.1177/1470593119887474

The following have contributed to this page: Carolin Plewa and Dr Jodie Comduit