Examining positive and negative value-in-use in a complex service setting

Jillian C. Sweeney, Carolin Plewa, Ralf Zurbruegg
  • European Journal of Marketing, May 2018, Emerald
  • DOI: 10.1108/ejm-10-2016-0582

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http://dx.doi.org/10.1108/ejm-10-2016-0582

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