All Stories

  1. Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior

    Article • Sustainability, March 2023, MDPI AG

    Dr. Syed Hassan Raza

  2. Unlocking infodemics and mysteries in COVID-19 vaccine hesitancy: Nexus of conspiracy beliefs, digital informational support, psychological Well-being, and religious fatalism

    Article • Vaccine, March 2023, Elsevier

    Dr. Syed Hassan Raza

  3. How Does Digital Media Search for COVID-19 Influence Vaccine Hesitancy? Exploring the Trade-off between Google Trends, Infodemics, Conspiracy Beliefs and Religious Fatalism

    Article • Vaccines, January 2023, MDPI AG

    Dr. Syed Hassan Raza

  4. The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion

    Article • Corporate Communications An International Journal, November 2022, Emerald

    Dr. Syed Hassan Raza

  5. Ingraining Polio Vaccine Acceptance through Public Service Advertisements in the Digital Era: The Moderating Role of Misinformation, Disinformation, Fake News, and Religious Fatalism

    Article • Vaccines, October 2022, MDPI AG

    Dr. Syed Hassan Raza

  6. A cross-cultural comparison of ethnocentrism and the intercultural willingness to communicate between two collectivistic cultures

    Article • Scientific Reports, October 2022, Springer Science + Business Media

    Dr. Syed Hassan Raza

  7. Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

    Article • Frontiers in Psychology, September 2022, Frontiers

    Dr. Syed Hassan Raza

  8. Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites

    Article • The Bottom Line Managing Library Finances, July 2022, Emerald

    Dr. Syed Hassan Raza

  9. Meet Your Digital Twin in Space? Profiling International Expat’s Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing Out

    Article • Sustainability, May 2022, MDPI AG

    Dr. Syed Hassan Raza

  10. Fall Seven Times, Stand Up Eight: Linking Project Management Innovation, Project Governance, and High-Performance Work Practices to Project Success

    Article • Frontiers in Psychology, May 2022, Frontiers

    Dr. Syed Hassan Raza

  11. Human Development and Advocacy Journalism in the Spotlight

    Article • May 2022, IGI Global

    Dr. Syed Hassan Raza

  12. Immunity debt or vaccination crisis? A multi-method evidence on vaccine acceptance and media framing for emerging COVID-19 variants

    Article • Vaccine, March 2022, Elsevier

    Dr. Syed Hassan Raza

  13. Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19

    Article • Sustainability, January 2022, MDPI AG

    Dr. Syed Hassan Raza

  14. Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

    Article • BMC Public Health, January 2022, Springer Science + Business Media

    Dr. Syed Hassan Raza, Bekti Istiyanto

  15. Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel

    Article • Sustainability, November 2021, MDPI AG

    Dr. Syed Hassan Raza

  16. What makes consumers willing to pay for carbon taxes–A view of terror management theory

    Article • Sustainable Production and Consumption, October 2021, Elsevier

    Dr. Syed Hassan Raza

  17. Investigating Binge-Watching Adverse Mental Health Outcomes During Covid-19 Pandemic: Moderating Role of Screen Time for Web Series Using Online Streaming

    Article • Psychology Research and Behavior Management, October 2021, Taylor & Francis

    Dr. Syed Hassan Raza

  18. Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

    Article • Vaccines, July 2021, MDPI AG

    Dr. Syed Hassan Raza

  19. Contrariwise Obesity Through Organic Food Consumption in Malaysia: A Signaling Theory Perspective

    Article • June 2021, Research Square

    Dr. Syed Hassan Raza

  20. Citizen journalism practices during COVID-19 in spotlight: influence of user-generated contents about economic policies in perceiving government performance

    Article • Information Discovery and Delivery, May 2021, Emerald

    Dr. Syed Hassan Raza

  21. An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction

    Article • International Journal of Environmental Research and Public Health, May 2021, MDPI AG

    Dr. Syed Hassan Raza, Dr. Paulo Ferreira

  22. Consumer innovativeness, innovation characteristics, and consumer resistance to innovation: A communication perspective from the public sector universities

    Article • Journal of Public Affairs, March 2021, Wiley

    Dr. Syed Hassan Raza

  23. Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism

    Article • Information, February 2021, MDPI AG

    Dr. Syed Hassan Raza

  24. An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators

    Article • International Journal of Environmental Research and Public Health, January 2021, MDPI AG

    Dr. Syed Hassan Raza

  25. Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender

    Article • Information, January 2021, MDPI AG

    Dr. Syed Hassan Raza

  26. Cross-Cultural Models in International Advertising and Consumer Behavior Research

    Article • January 2021, Atlantis Press

    Dr. Syed Hassan Raza

  27. The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation

    Article • Journal of Creative Communications, October 2020, SAGE Publications

    Dr. Syed Hassan Raza

  28. Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration

    Article • SAGE Open, April 2020, SAGE Publications

    Dr. Syed Hassan Raza

  29. The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator

    Article • South Asian Journal of Management Sciences, January 2020, Office of Research, Innovation and Commercialization, Iqra University

    Dr. Syed Hassan Raza

  30. The effects of advertising appeals on consumers’ behavioural intention towards global brands

    Article • Journal of Islamic Marketing, June 2019, Emerald

    Dr. Syed Hassan Raza

  31. Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia

    Article • Jurnal The Messenger, June 2019, Universitas Semarang

    Dr. Syed Hassan Raza

  32. Gender Stereotype News in Context of the Ethnicity: Scale Development and Validation

    Article • March 2019, National Institute of Psychology, Centre of Excellence, Quaid-i-Azam University

    Dr. Syed Hassan Raza

  33. Interplay of Direct Anti-Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking

    Article • Global Social Sciences Review, September 2018, Humanity Only - HO

    Dr. Syed Hassan Raza

  34. Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm

    Article • January 2018, Academy of Business and Retail Management

    Dr. Syed Hassan Raza

  35. Advertising appeals and Malaysian culture norms: Scale content validation

    Article • Journal of Asian Pacific Communication, January 2018, John Benjamins

    Hassan Abu Bakar, Dr. Bahtiar Mohamad, Dr. Syed Hassan Raza

  36. Cross-Cultural Web-Based Advertising

    Article • South Asian Journal of Management Sciences, January 2018, Office of Research, Innovation and Commercialization, Iqra University

    Dr. Syed Hassan Raza

  37. Attack on Malala: Framing of the Incident in the Print Media

    Article • VFAST Transactions on Education and Social Sciences, February 2017, VFAST

    Dr. Syed Hassan Raza

  38. Relationships between the Advertising Appeal and Behavioral Intention: The Mediating role of the Attitude towards Advertising Appeal

    Article • SHS Web of Conferences, January 2017, EDP Sciences

    Dr. Syed Hassan Raza, Dr. Bahtiar Mohamad

  39. What Are Your Children Watching? Teacher’s Evaluation of the Educational, Emotional, Behavioral, Psychological, Physical & Religious impacts of Cartoons on the School Going Children

    Article • August 2016, MDPI AG

    Dr. Syed Hassan Raza

  40. Honor Killing of Women: A comparative study of the Pakistani Print Media

    Article • VFAST Transactions on Education and Social Sciences, June 2016, VFAST

    Dr. Syed Hassan Raza

  41. Impacts of Cartoons Viewing on the School Going Kids: Is Really a Trouble to Contemplate

    Article • SSRN Electronic Journal, January 2016, Elsevier

    Dr. Syed Hassan Raza