All Stories

  1. Exploring the influence of firm digital transformation on sustainable competitive advantage through organizational agility with moderation of knowledge sharing

    Article • Discover Sustainability, July 2026, Springer Science + Business Media

    Dr. Syed Hassan Raza, Orken Mamyrbayev

  2. Digital Persuasion and the Normalization of Eating Disorder Content: Gen-Z Engagement with Online Eating Disorder Communities of X (Formerly Twitter)

    Article • Jurnal Komunikasi Malaysian Journal of Communication, March 2026, Penerbit Universiti Kebangsaan Malaysia (UKM Press)

    Dr. Syed Hassan Raza

  3. Exploring human resource capabilities and organizational culture for sustainable competitive advantage

    Article • Competitiveness Review An International Business Journal, January 2026, Emerald

    Dr. Syed Hassan Raza

  4. Breaking the stigma and cultural tightness: a sequential mixed-method evidence on health communication interventions through YouTube videos to ingrain pre-marital genetic testing behavior

    Article • Humanities and Social Sciences Communications, December 2025, Springer Science + Business Media

    Dr. Syed Hassan Raza

  5. Exploring the connection between sustainable behaviors—Recycle, reuse, and reduce—and digital media framing in climate change Youtube Vodcasts

    Article • Sustainable Futures, December 2025, Elsevier

    Dr. Syed Hassan Raza

  6. Breathing Life into Brands: The Heartbeat of Brand Humanization and Its Pulse on Consumer-Based Brand Equity

    Article • Journal of Promotion Management, October 2025, Taylor & Francis

    Dr. Syed Hassan Raza

  7. Modeling a value-attitude-behavior framework and personality traits: examining consumers’ green purchase behavior for environmentally friendly technology products

    Article • Discover Sustainability, August 2025, Springer Science + Business Media

    Dr. Syed Hassan Raza

  8. Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

    Article • Journal of Creative Communications, June 2025, SAGE Publications

    Dr. Jeetesh Kumar, Dr. Syed Hassan Raza

  9. How Do Trust and Credibility Mediate the Impact of User-generated Content? Exploring the Moderating Roles of Tie Strength and Prior Knowledge

    Article • Journal of Creative Communications, May 2025, SAGE Publications

    Dr. Syed Hassan Raza

  10. Media, Disasters, and the Global South: Comparing Global North and South Media Framing on Pakistan’s 2022 Floods

    Article • Journalism and Media, May 2025, MDPI AG

    Dr. Syed Hassan Raza

  11. Hybrid model of machine and deep learning to analyze Twitter data and prediction of online public opinion: revisiting agenda-setting implications

    Article • Information Discovery and Delivery, April 2025, Emerald

    Dr. Syed Hassan Raza

  12. Exploring Implications of Risk Communication Strategies in Diminishing Adversities of Misinformation and Disinformation Against Hepatitis Vaccination in Global South

    Article • Risk Management and Healthcare Policy, April 2025, Taylor & Francis

    Dr. Syed Hassan Raza

  13. An exploratory investigation on internal crisis communication across private and public sector employees in Indonesia

    Article • Risk Analysis, March 2025, Wiley

    Dr. Syed Hassan Raza

  14. Catenation between mHealth application advertisements and cardiovascular diseases: moderation of artificial intelligence (AI)-enabled internet of things, digital divide, and individual trust

    Article • BMC Public Health, March 2025, Springer Science + Business Media

    Dr. Syed Hassan Raza

  15. Can data visualization storytelling in energy communication campaigns ingrain farmers’ intentions to use agrivoltaic system? Evidence from global south

    Article • International Journal of Energy Sector Management, March 2025, Emerald

    Dr. Syed Hassan Raza

  16. Revolutionizing Sustainability: The Impact of Circular Economy Innovations on CO2 Emissions

    Article • January 2025, Springer Science + Business Media

    Dr. Syed Hassan Raza

  17. SHAPING THE FUTURE: EXPLORING THE IMPACT OF DIGITAL HEALTH MESSAGES AND COMMUNICATION ON PROTECTION ACTION MOTIVATION TO ADOPT PREMARITAL GENETIC TESTING

    Article • Health Problems of Civilization, January 2025, Termedia Sp. z.o.o.

    Dr. Syed Hassan Raza

  18. Reconfiguring Patriarchal Paradigms: The Women March and Its Role in Reshaping Gender Norms and Feminist Activism

    Article • Asian Women, January 2025, XMLink

    Dr. Syed Hassan Raza

  19. Teaching Pedagogies for Students' Sustainable Development in Universities: The Underlying Mechanism of Cross-Cultural Communication

    Article • Educational Process International Journal, January 2025, Universitepark

    Dr. Syed Hassan Raza

  20. The relationship between celebrity endorsement and masstige brand value: The moderating effect of brand credibility

    Article • Journal of Excellence in Management Sciences, August 2024, Society of Management Research & Consultancy

    Dr. Syed Hassan Raza

  21. Unraveling the nexus: exploring the interplay of mass media, personality traits and social norms in fostering protective behavior against smog

    Article • Global Knowledge Memory and Communication, August 2024, Emerald

    Dr. Syed Hassan Raza

  22. Unpacking the behavioural outcomes of internal crisis communication: Underlining nexus of employee task performance, crisis responsibility and work well‐being to improve organizational reputation

    Article • Journal of Contingencies and Crisis Management, June 2024, Wiley

    Dr. Syed Hassan Raza, Adamu Abbas Adamu

  23. Verging war between two atomic nations: Delineating coverage of India–Pakistan water dispute in global press

    Article • International Communication Gazette, April 2024, SAGE Publications

    Dr. Syed Hassan Raza

  24. Demystifying tourists’ intentional readiness for net zero transformation through environmental knowledge, conspicuous altruism, and greenwashing perceptions

    Article • Asia Pacific Journal of Tourism Research, April 2024, Taylor & Francis

    Dr. Syed Hassan Raza

  25. Organizational resilience: unveiling the role of strategic internal crisis management on employee sensemaking and sensegiving

    Article • International Journal of Productivity and Performance Management, November 2023, Emerald

    Dr. Syed Hassan Raza, Adamu Abbas Adamu

  26. Reframing a global public relations practice: Identifying global capability framework from Asian perspective

    Article • Public Relations Review, November 2023, Elsevier

    Dr. Syed Hassan Raza

  27. Investigating the Psychological, Social, Cultural, and Religious Predictors of COVID-19 Vaccine Uptake Intention in Digital Age: A Media Dependency Theory Perspective

    Article • Vaccines, August 2023, MDPI AG

    Dr. Syed Hassan Raza

  28. Improving community health message reception through digital journalistic practices: Mixed-method evidence on health preventive behaviors and health podcast framing for emerging health issues

    Article • Journalism, August 2023, SAGE Publications

    Dr. Syed Hassan Raza

  29. Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-Sectional Study

    Article • JMIR Formative Research, July 2023, JMIR Publications Inc.

    Dr. Syed Hassan Raza

  30. Dearth of Media reportage of environmental issues in Nigeria: Need for innovation and adoption of green culture to curb environmental decay

    Article • Information Development, July 2023, SAGE Publications

    Dr. Syed Hassan Raza

  31. Modeling the Impact of Social Media Influencers on Intention to Visit Ecotourism Destinations in the Global South

    Article • June 2023, IGI Global

    Dr. Syed Hassan Raza

  32. The Challenges and Constructive Role of Journalism During COVID-19 in Communication Ecology of Pandemic Reporting in the Global South

    Article • June 2023, IGI Global

    Dr. Syed Hassan Raza

  33. Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior

    Article • Sustainability, March 2023, MDPI AG

    Dr. Syed Hassan Raza

  34. Unlocking infodemics and mysteries in COVID-19 vaccine hesitancy: Nexus of conspiracy beliefs, digital informational support, psychological Well-being, and religious fatalism

    Article • Vaccine, March 2023, Elsevier

    Dr. Syed Hassan Raza

  35. How Does Digital Media Search for COVID-19 Influence Vaccine Hesitancy? Exploring the Trade-off between Google Trends, Infodemics, Conspiracy Beliefs and Religious Fatalism

    Article • Vaccines, January 2023, MDPI AG

    Dr. Syed Hassan Raza

  36. Post-COVID Education: Virtualization as the Way Forward

    Article • January 2023, Springer Science + Business Media

    Dr. Syed Hassan Raza

  37. The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion

    Article • Corporate Communications An International Journal, November 2022, Emerald

    Dr. Syed Hassan Raza, Adamu Abbas Adamu

  38. News Media Exposure and Community Consensus on Terrorism in a Developing Country: First and Second Level Agenda-Setting Effects

    Article • Media Watch, November 2022, SAGE Publications

    Dr. Syed Hassan Raza

  39. Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-sectional Study (Preprint)

    Article • October 2022, JMIR Publications Inc.

    Dr. Syed Hassan Raza

  40. Ingraining Polio Vaccine Acceptance through Public Service Advertisements in the Digital Era: The Moderating Role of Misinformation, Disinformation, Fake News, and Religious Fatalism

    Article • Vaccines, October 2022, MDPI AG

    Dr. Syed Hassan Raza

  41. A cross-cultural comparison of ethnocentrism and the intercultural willingness to communicate between two collectivistic cultures

    Article • Scientific Reports, October 2022, Springer Science + Business Media

    Dr. Syed Hassan Raza

  42. Exploring Influence of Communication Campaigns in Promoting Regenerative Farming Through Diminishing Farmers' Resistance to Innovation: An Innovation Resistance Theory Perspective From Global South

    Article • Frontiers in Psychology, September 2022, Frontiers

    Dr. Syed Hassan Raza

  43. Examining the digital organizational identity through content analysis of missions and vision statements of Malaysian and Singaporean SME company websites

    Article • The Bottom Line, July 2022, Emerald

    Dr. Syed Hassan Raza

  44. Meet Your Digital Twin in Space? Profiling International Expat’s Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing Out

    Article • Sustainability, May 2022, MDPI AG

    Dr. Syed Hassan Raza

  45. Fall Seven Times, Stand Up Eight: Linking Project Management Innovation, Project Governance, and High-Performance Work Practices to Project Success

    Article • Frontiers in Psychology, May 2022, Frontiers

    Dr. Syed Hassan Raza

  46. Human Development and Advocacy Journalism in the Spotlight

    Article • May 2022, IGI Global

    Dr. Syed Hassan Raza

  47. Immunity debt or vaccination crisis? A multi-method evidence on vaccine acceptance and media framing for emerging COVID-19 variants

    Article • Vaccine, March 2022, Elsevier

    Dr. Syed Hassan Raza

  48. Real Bounce Forward: Experimental Evidence on Destination Crisis Marketing, Destination Trust, e-WOM and Global Expat’s Willingness to Travel during and after COVID-19

    Article • Sustainability, January 2022, MDPI AG

    Dr. Syed Hassan Raza

  49. Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

    Article • BMC Public Health, January 2022, Springer Science + Business Media

    Dr. Syed Hassan Raza, Bekti Istiyanto

  50. Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel

    Article • Sustainability, November 2021, MDPI AG

    Dr. Syed Hassan Raza

  51. What makes consumers willing to pay for carbon taxes–A view of terror management theory

    Article • Sustainable Production and Consumption, October 2021, Elsevier

    Dr. Syed Hassan Raza

  52. Investigating Binge-Watching Adverse Mental Health Outcomes During Covid-19 Pandemic: Moderating Role of Screen Time for Web Series Using Online Streaming

    Article • Psychology Research and Behavior Management, October 2021, Taylor & Francis

    Dr. Syed Hassan Raza

  53. Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

    Article • Vaccines, July 2021, MDPI AG

    Dr. Syed Hassan Raza

  54. Contrariwise Obesity Through Organic Food Consumption in Malaysia: A Signaling Theory Perspective

    Article • June 2021, Research Square

    Dr. Syed Hassan Raza

  55. Citizen journalism practices during COVID-19 in spotlight: influence of user-generated contents about economic policies in perceiving government performance

    Article • Information Discovery and Delivery, May 2021, Emerald

    Dr. Syed Hassan Raza

  56. An Experimental Evidence on Public Acceptance of Genetically Modified Food through Advertisement Framing on Health and Environmental Benefits, Objective Knowledge, and Risk Reduction

    Article • International Journal of Environmental Research and Public Health, May 2021, MDPI AG

    Dr. Syed Hassan Raza, Dr. Paulo Ferreira

  57. Consumer innovativeness, innovation characteristics, and consumer resistance to innovation: A communication perspective from the public sector universities

    Article • Journal of Public Affairs, March 2021, Wiley

    Dr. Syed Hassan Raza

  58. Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism

    Article • Information, February 2021, MDPI AG

    Dr. Syed Hassan Raza

  59. An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators

    Article • International Journal of Environmental Research and Public Health, January 2021, MDPI AG

    Dr. Syed Hassan Raza

  60. Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender

    Article • Information, January 2021, MDPI AG

    Dr. Syed Hassan Raza

  61. Cross-Cultural Models in International Advertising and Consumer Behavior Research

    Article • January 2021, Atlantis Press

    Dr. Syed Hassan Raza

  62. The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation

    Article • Journal of Creative Communications, October 2020, SAGE Publications

    Dr. Syed Hassan Raza, Adamu Abbas Adamu

  63. Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration

    Article • SAGE Open, April 2020, SAGE Publications

    Dr. Syed Hassan Raza

  64. The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator

    Article • South Asian Journal of Management Sciences, January 2020, Office of Research, Innovation and Commercialization, Iqra University

    Dr. Syed Hassan Raza

  65. The effects of advertising appeals on consumers’ behavioural intention towards global brands

    Article • Journal of Islamic Marketing, June 2019, Emerald

    Dr. Syed Hassan Raza

  66. Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia

    Article • Jurnal The Messenger, June 2019, Universitas Semarang

    Dr. Syed Hassan Raza

  67. Gender Stereotype News in Context of the Ethnicity: Scale Development and Validation

    Article • March 2019, National Institute of Psychology, Centre of Excellence, Quaid-i-Azam University

    Dr. Syed Hassan Raza

  68. Interplay of Direct Anti-Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking

    Article • Global Social Sciences Review, September 2018, Humanity Only - HO

    Dr. Syed Hassan Raza

  69. Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm

    Article • January 2018, Academy of Business and Retail Management

    Dr. Syed Hassan Raza

  70. Advertising appeals and Malaysian culture norms: Scale content validation

    Article • Journal of Asian Pacific Communication, January 2018, John Benjamins

    Hassan Abu Bakar, Dr. Bahtiar Mohamad, Dr. Syed Hassan Raza

  71. Cross-Cultural Web-Based Advertising

    Article • South Asian Journal of Management Sciences, January 2018, Office of Research, Innovation and Commercialization, Iqra University

    Dr. Syed Hassan Raza

  72. Attack on Malala: Framing of the Incident in the Print Media

    Article • VFAST Transactions on Education and Social Sciences, February 2017, VFAST

    Dr. Syed Hassan Raza

  73. Relationships between the Advertising Appeal and Behavioral Intention: The Mediating role of the Attitude towards Advertising Appeal

    Article • SHS Web of Conferences, January 2017, EDP Sciences

    Dr. Syed Hassan Raza, Dr. Bahtiar Mohamad

  74. What Are Your Children Watching? Teacher’s Evaluation of the Educational, Emotional, Behavioral, Psychological, Physical & Religious impacts of Cartoons on the School Going Children

    Article • August 2016, MDPI AG

    Dr. Syed Hassan Raza

  75. Honor Killing of Women: A comparative study of the Pakistani Print Media

    Article • VFAST Transactions on Education and Social Sciences, June 2016, VFAST

    Dr. Syed Hassan Raza

  76. Impacts of Cartoons Viewing on the School Going Kids: Is Really a Trouble to Contemplate

    Article • SSRN Electronic Journal, January 2016, Elsevier

    Dr. Syed Hassan Raza